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How To Raise £1,000 From Your Marathon Fundraising: A Step By Step Guide

Running a marathon is a major challenge, but it can also be an opportunity to raise a significant amount of money for a cause that matters to you. Whether you have secured a guaranteed place in a marathon such as Manchester, Brighton or Edinburgh, or gained your own place in an event such as the London Marathon, setting yourself a £1,000 fundraising target can give your training and race day an additional purpose.

Running a marathon is a major challenge, but it can also be an opportunity to raise a significant amount of money for a cause that matters to you. Whether you have secured a guaranteed place in a marathon such as Manchester, Brighton or Edinburgh, or gained your own place in an event such as the London Marathon, setting yourself a £1,000 fundraising target can give your training and race day an additional purpose. You might know months in advance that you want to fundraise, or the idea might only occur to you when your marathon is eight or twelve weeks away. Either way, £1,000 is an achievable target for many runners if you have a plan and use several different ways of raising money rather than relying entirely on social media donations. The best approach is similar to marathon training itself. Start as early as you can, build momentum and have a plan for the weeks ahead. If you only have two or three months, you haven't necessarily left it too late, but you will need to fit more fundraising activity into a shorter period. Start Fundraising As Early As You Can One of the biggest mistakes marathon fundraisers make is waiting for the perfect time to start. If you already know that you want to support a charity through your marathon, set up your fundraising page and get moving. Explain which marathon you are running, which charity or cause you are supporting and, most importantly, why you have chosen it. People are generally far more interested in the story behind your challenge than the fact that you are running 26.2 miles. Ask a few people who are particularly likely to support you to donate early. Seeing donations already on the page can help create momentum, while those first contributions give you something positive to talk about when you start sharing your campaign more widely. If you have five or six months available, you can spread your activity across that period. If you have only two or three months, don't panic. You simply need a more concentrated plan. A Five Month Plan To Raise £1,000 There is no correct amount you should have raised at any particular stage. Some runners might receive several large donations immediately, while others build their total much more gradually. However, having some illustrative milestones can make £1,000 feel much less intimidating. A five month campaign might aim to reach approximately £150 to £200 during the first month, £350 to £400 in total by the end of month two, around £600 by month three and approximately £800 as race day gets closer. These aren't deadlines and there is no reason to worry if your fundraising follows a completely different pattern. The important point is that you are building towards £1,000 over several months rather than expecting one fundraising appeal to produce the entire amount. It might, but it's unlikely. Month One: Launch Your Marathon Fundraising Your first month should be about establishing the story behind your marathon and getting the first donations onto your page. Tell family, friends, colleagues and your social media followers what you are doing and why their support matters. Don't simply post your fundraising link and wait. Speak directly to people you know are likely to be interested in your challenge. Personal messages, conversations and emails can be much more effective than assuming everyone has seen a social media post. This is also the time to investigate opportunities that could make a significant difference later. Ask whether your employer offers matched giving, think about whether you could organise a fundraising event and find out whether your charity can provide materials or other support. Read more on creating your story here. Month Two: Reach Different Groups Of People Once the initial announcement has generated some donations, start widening the campaign. Think about the different groups in your life rather than asking everyone at the same time. Family, friends, current colleagues, former colleagues, running club members, neighbours and other communities can all be approached at different stages. A WhatsApp group, workplace email or face-to-face conversation may reach people who would never see your social media posts. A simple fundraising activity can also work well at this stage. A workplace bake sale, coffee morning or sweepstake can generate lots of smaller donations and introduce your marathon challenge to more people. If you're collecting donations at an event, a QR code linked directly to your fundraising page can make it much easier for people to contribute without needing cash. Read more about using QR codes here. Month Three: Organise A Bigger Fundraising Activity By the third month, consider one activity that could make a significant contribution towards your £1,000 goal. A quiz night can work particularly well because friends, relatives and colleagues can participate together, while a raffle, race night or community event may also suit your circumstances. Don't feel that you need to organise several large events. Marathon training already takes considerable time, particularly as your long runs become longer. One well supported activity that raises £150 or £200 may be much more valuable than several complicated events that leave you exhausted. Look for ways to increase the amount raised without dramatically increasing the workload. A quiz night could include a raffle, for example, while a workplace event might qualify for employer matched giving. Local businesses may also be willing to donate prizes. Read more about organising a quiz night here. Month Four: Turn Your Training Into A Fundraising Story Your marathon training should now be giving you plenty of reasons to update potential supporters. You might have completed your longest run so far, run farther than you have ever run before or reached another significant milestone. These moments demonstrate the commitment behind your challenge. A photograph after your first 18 or 20 mile training run tells a very different story from simply posting your fundraising link again. Tell people what happened, how the training felt and what comes next. Include your fundraising link so anyone inspired by your progress can donate, but let the marathon journey provide the reason for the post. Read more about social media posts here. Month Five: Make The Final Weeks Count As race day approaches, interest in your challenge is likely to increase. People who saw your fundraising announcement months earlier may now realise that the marathon is only a few weeks away and decide to support you. Tell people how close you are to £1,000. If you have raised £820, explaining that you need another £180 to reach your target gives supporters a clear objective and creates a sense of progress. Your final long run, receiving your race number, collecting your marathon kit and beginning your taper can all provide natural opportunities to update supporters. Keep reminding people why you chose the charity as well as talking about the marathon itself. What If You Only Have Three Months To Raise £1,000? You may not decide to fundraise until your marathon is relatively close. Perhaps you already had your own place and hadn't originally intended to raise money, or something happened during your training that inspired you to support a particular cause. Three months still gives you time to build a strong campaign, but you need to start several elements at the same time. Set up your fundraising page immediately, tell people why you have decided to fundraise and begin approaching friends, family and colleagues directly. During the first few weeks, investigate matched giving and decide whether you are going to organise a fundraising activity. Don't wait until the second month to start planning a quiz night if the event itself may take several weeks to arrange. You could think of £1,000 as roughly £330 a month, but don't become fixated on hitting exactly that amount every four weeks. A fundraising event might suddenly add £200 to your total, while donations often increase as marathon day approaches. With three months available, the key is overlapping your activity. Personal donations, social media, workplace fundraising and planning an event can all be happening at the same time. What If You Only Have Two Months? Eight weeks is a much shorter fundraising period, but that doesn't mean you should abandon an ambitious target. It does mean that simply putting a fundraising page online and occasionally sharing it is unlikely to be enough. Start by telling as many relevant people as possible about your challenge. Contact close friends, relatives and colleagues directly rather than waiting for them to discover your fundraising page. Ask your employer immediately about matched giving and decide within the first week whether you can realistically organise an additional fundraising activity. Choose activities that can be arranged quickly. A workplace bake sale or sweepstake may be more practical than an elaborate event that takes weeks to organise. If you already have access to a venue, audience and helpers, something such as a quiz night could still make a substantial contribution. Your marathon training is also likely to be approaching its most demanding stage, giving you plenty of genuine milestones to share. Long runs, the final countdown and eventually your race number can all keep your campaign visible. With only two months, you need more activity early in the campaign rather than hoping for a huge rush of donations during marathon week. Use Social Media To Tell The Story Social media works best when it documents your marathon journey rather than becoming a succession of requests for money. If every post contains essentially the same appeal, people can quickly stop noticing it. Mix fundraising messages with training updates, photographs, milestones and information about your chosen cause. Tell people about the freezing early morning run, the first time you covered 20 miles or the session that didn't go according to plan. These moments help people understand what you are putting into the challenge. Use the platforms where you already have genuine connections rather than feeling you need to create accounts everywhere. Facebook, Instagram, LinkedIn, TikTok and WhatsApp can all help, but the people you already interact with are usually more important than the number of platforms you use. Read more about the best social media platforms for fundraising here. Ask People Directly Don't assume everyone you know has seen your fundraising page because you have posted it online. Many of them probably haven't. A personal message can be extremely effective because it comes directly from someone the recipient knows. Explain what you are doing, why you are supporting the charity and provide the fundraising link. You don't need to pressure anyone or repeatedly chase people who haven't donated. Approaching different groups at different stages also helps maintain momentum. Rather than sending the same appeal to everybody on day one, your campaign can continue reaching new people throughout the build-up to your marathon. Make The Most Of Your Workplace Your workplace could contribute considerably more than a handful of individual donations. Ask whether your employer operates a matched giving scheme, permits fundraising activities at work or might make a company donation towards your challenge. A bake sale, sweepstake or other simple workplace activity can also introduce your fundraising to colleagues who may not know about your marathon. If your organisation has an internal newsletter, intranet or staff communication channel, ask whether your story can be featured. Don't assume these opportunities aren't available. Many organisations have charitable giving or community programmes that employees only discover when they ask. Read more about workplace fundraising here. Remember Gift Aid If you are raising money for an eligible UK charity, qualifying donations from UK taxpayers may be eligible for Gift Aid. This can allow the charity to claim an additional 25p for every £1 donated without costing the supporter anything extra. Gift Aid rules apply to the individual donation and donor, and some types of fundraising payments may not qualify. It also isn't necessarily included in the fundraising total displayed against your personal target, so treat it as additional value for the charity rather than relying on it to get you to £1,000. Read more about gift aid here. Marathon Day Can Generate More Donations Race day is the moment when months of training become real to everyone who has followed your journey. Share your race number and charity vest beforehand and let supporters know that the day has finally arrived. Friends and family may also be willing to share your fundraising page while you are running. Once you finish, post an update when you reasonably can. A photograph with your medal and confirmation that you completed 26.2 miles can prompt donations from people who intended to support you but hadn't yet done so. Don't assume that fundraising finishes when you cross the finish line. Marathon day can be one of the strongest periods of the entire campaign. Give Yourself Another 48 To 72 Hours The two or three days immediately after the marathon provide one final opportunity to make the most of your achievement. Share your finish photographs, tell people how the race went and thank everyone who has already supported you. If you are still short of £1,000, tell people exactly how much remains. Being able to say that you completed the marathon and now need another £75 to reach your fundraising target gives potential supporters a very clear reason to help. If you have already passed £1,000, don't automatically stop. Celebrate reaching the target and consider whether you want to increase it. The attention generated by completing a marathon may help you raise considerably more than you originally expected. Make £1,000 Feel Achievable A £1,000 target can sound substantial when your fundraising page is sitting at zero, but you don't need one fundraising idea to generate the entire amount. Your total might include £400 from individual donations, £200 from a quiz night, £100 from a workplace bake sale, £100 from a sweepstake and another £200 from donations generated during the final weeks and after the marathon. Your own campaign will almost certainly look different, but the principle is the same. The strongest fundraising campaigns usually combine several manageable sources of income. That is particularly important when you have only two or three months because you don't have enough time to wait and see whether one approach works before trying another. Your Marathon Can Make A Real Difference Training for a marathon requires patience, consistency and a willingness to keep going when the finish line still feels a long way away. Raising £1,000 for charity works in much the same way. If you have several months, use that time to build your fundraising gradually. If you have only two or three months, start immediately and run several parts of your campaign alongside each other. Social media, personal approaches, workplace support and one or two fundraising activities can all contribute towards the same goal. Whether you have your own marathon entry or a guaranteed place in an event, you don't need a compulsory fundraising target to make your 26.2 miles count. Set yourself a goal, tell people why it matters and give them plenty of opportunities to become part of the journey. £1,000 might be the target you start with, but by marathon day you may discover that you can go considerably further.

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