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The SKECHERS Hot Chocolate Runs series is one of the few 'novelty' events to survive Covid. Under new ownership it's still the same format and operates in multiple cities across the US. 10 mile, 15km, 10km, or 5km events held in the colder months, they are a great way to experience running on closed roads in some great locations and have some real fun at the same time. The post race goodies are awesome! The best race swag in running? Photo courtesy of SKECHERS Hot Chocolate Run What? If you love chocolate and you live in the US you need to be looking at one of these events. Held in the fall and winter months in some of the country's biggest cities they are well organised road races from 5k to 10 mile, but with a difference. Everything is themed chocolate and the treats at the end are all focused on our favorite snack. Running and chocolate; a perfect combination! Thanks to the pandemic the virtual series has remained. It was a replacement, but now it compliments the series that runners aren't limited to the physical venues. Importantly, although can be loosely called novelty runs, they are serious events. USATF sanctioned courses they have accurate timing chips and there are wave starts for larger events, with preferred start corrals for qualified participants. History The first Hot Chocolate event took place in 2008 in Chicago. Three years later, the series expanded to multiple cities across the country for the first time. Today, the Hot Chocolate Series consists of 17 live events across the country and a virtual event so runners from across the world can enjoy the Hot Chocolate run experience from anywhere. The Hot Chocolate Runs are known as America’s sweetest race. The series is widely regarded for its award-winning goodie bags featuring premium swag and tasty chocolate treats. Race Organiser Ventures Endurance Events. They also operate a number of marathons and half marathons across the country, including events in Fargo, Milwaukee and Portland Heading off in the search for chocolate: Photo courtesy of SKECHERS Hot Chocolate Run When and where? The events are held between October and April each year in major cities across the US, including San Francisco, Dallas, Chicago, Seattle and Tampa. Distances 5km, 10km, 15km or 10 mile Is there an Expo? Each event has an expo where runners need to collect their race day packet and race swag. There is a merch shop for exclusive Hot Chocolate Run swag and vendors showcasing running gear and supplements to prepare for race day. There is a lot of chocolate both to buy and sample! How many runners? 150,000 across the series. Heading down North Michigan Avenue in Chicago: SKECHERS Hot Chocolate Run Course The Hot Chocolate Runs are held in some quality locations. The Chicago event for example is held within Grant Park, the home of the Chicago Marathon, with all distances starting at 7.30am the 15k starts and finishes in the Park and takes in Lake waterfront and some of its famous landmarks like the Chicago Theatre and Millenium Park. In San Francisco it all happens in Golden Gate Park and in San Diego it's Petco Park, another fantastic downtown location. Whichever event you choose you're pretty much guaranteed a gold medal location for the start and finish. Talking about the finish, what would a Hot Chocolate Run be without the chocolate? The sweetest award awaits you at the finish line. There's a finisher mug overflowing with chocolate fondue, dippables, and, of course, the famous hot chocolate. And there's the quality chocolate themed finishers medal. Hot Chocolate Run kits are choc-full of goodies, including an exclusive jacket and finisher’s medal that will make you melt are included with every Hot Chocolate Run registration. What's unique? The chocolate. There is no event that offers such a tribute to chocolate than these events. Do charities benefit? Ventures Endurance supports a number of non-profits through their official charity program. Their official charity parter is Special Olympics. You can of course raise money for whichever charity you prefer. Our verdict This is a really cool series that gets its marketing and its delivery spot on. The theme is great, the courses are good and the chocolate swag is everything it says it will be. The colder the day the better and then you really feel the benefit of the hot chocolate! The races are generally fun to be involved with and there is much more relaxed atmosphere than in many events of similar distances. There are also free photos for all runners, which really helps spread the message on social media. How to register Online via the website. Race website https://hotchocolate15k.com/

One of America's favorite running weekends, this one really does have something for everyone. From a kid's run to mile, to 5km, to 10km, to a half to the full marathon and a relay! There is no excuse for not getting involved. Ohio is a great place for a weekend away and Cincinnati offers great hotels and Airbnb's. You'll love it. The Destination Cincinnati, a city with a population of 2.2m, is in the US state of Ohio, bordering northern Kentucky. It has an exciting mix of top attractions and entertainment, all easily reached by the free streetcar system, with 18 stops on its 5.8-kilometer track through skyscrapers. There's quality sport with the Cincinnati Reds baseball and the Cincinnati Bengals NFL teams, both having their stadiums on the banks of the Ohio River. TQL Stadium, the home field of Major League Soccer team FC Cincinnati. Findlay Market houses merchants selling everything from fresh produce and meats to flowers and gifts, plus year-round street performers and special events. The National Underground Railroad Freedom Center is a can’t-miss institution highlighting the city’s crucial role in helping runaway slaves. There are free cultural events or enjoy the seasonal ice rink at Fountain Square, and catch musical performances at the Cincinnati Music Hall or Memorial Hall, in Washington Park. There's wonderful art at the Cincinnati Art Museum, the Contemporary Art Center or the Taft Museum of Art or spend a day at the world-class Cincinnati Zoo & Botanical Gardens. The Cincinnati Museum Center houses an interactive art and Children’s Museum in its amazing art deco building. There's the King Island amusement park for roller coasters and water slides or check out Cincinnati's rich history of music-making at the Cincinnati Black Music Hall of Fame. Germans have such a strong presence that many German-style breweries have popped up, and the annual Oktoberfest is the largest such gathering outside Munich itself. 'Over-the Rhine', Cincinnati’s oldest neighborhood, has breweries like Rhinegeist and Christian Moerlein, along the Brewing Heritage Trail of Cincinnati, where you can also tour historic sites like the building of the John Kauffman Brewing Company. Take a short trip over the Ohio River to sample craft spirits along Northern Kentucky's self-guided bourbon trail. History The first Flying Pig Marathon was first run as recently as 1999. Founded by Robert J Coughlin, an American entrepreneur, philanthropist, and environmentalist, best known for being the founder and prior Chairman/CEO of Paycor. After completing his first marathon in New York City in 1994, Coughlin had a vision for a marathon in Cincinnati that raised money for charity and functioned as a non-profit. It's now the 3rd-largest first-time marathon in the US. It had nearly 5000 finishers in 2008 and three years later there were over 30,000 across all of the weekend's events. Race Organiser It's owned and operated by a not for profit known as Pig Works. It was originally Cincinnati Marathon Inc. but it was felt by the directors that the new name better represents the growth of the event program and its ongoing work. It has three goals: Create fun participatory sporting events for individuals and groups of all ages, abilities, and backgrounds Contribute to charitable causes that support the growth and development of our community in Cincinnati and beyond Promote a lifestyle that weaves movement and health into the fiber of the community and extends beyond the bounds of event day When? The race is held annually in May. Distances Over the weekend there is a marathon, half marathon, 10k, 5k, mile, 4 person marathon relay, kids events and many more. It's a family festival of running. Is there an Expo? There is a two day Health and Fitness Expo where runners need to collect race packs. It's open to the public and has a decent range of exhibitors, with plenty of kit options. The race merch is really good. It's at the Duke Energy Convention Center. How many runners? Over the weekend there are more than 40,000 runners, joggers, walkers and wheelchair racers taking part in the ten events, beginning on Friday night with the 50 West Mile race. Course Both the full and half marathons start at 6.30am and runners are assigned a start coral based on the time entered on the entry form. The courses cut through parts across the two states, three cities and a whole host of neighborhoods. The marathon course starts outside Smale Riverfront Park and crosses the Taylor-Southgate Bridge south over the Ohio River into N orthern Kentucky, where it travels through Newport and crosses westward over the Licking River via the Fourth Street Bridge into Covington. Founded in 1815, Covington is the largest city in Northern Kentucky, well known for its historic neighborhoods including Licking-Riverside, MainStrasse Village and Wallace Woods, as well as for its downtown commercial district which is home to a large concentration of historic buildings. From Covington, the route takes the Clay Wade Bailey Bridge back over the Ohio River back north into Cincinnati. From here (mile 4) it's 11 miles north east to Miami via Woodburn, Madison and Bramble, where runners turn before heading back along the river to downtown. The Ohio River, which is on the left for the last 5 miles of the course, is 981-miles (1,579 km) from start to finish It is the third largest river by discharge volume in the United States and is also the 6th oldest river on the North American continent. The river flows through or along the border of six states, and its drainage basin includes parts of 14 states. There are more than 200 live entertainment and nutrition areas along the Sunday marathon and half marathon courses. One-fifth of those stations have themes. They’re run by teams from schools, sports teams, charities and community groups and they'll keep you going as the legs get tired. There are designated spectator zones along the course, and in the downtown area it is really busy. The finish is right near the start, in Smale Riverfront Park, 45-acres located along the region’s historic riverfront, flanking the Roebling Suspension Bridge between Great American Ballpark and Paul Brown Stadium. Features include an outdoor event stage, promenade, visitor and bike center, labyrinth, interactive fountains, a monument to the Black Brigade and the Moerlein Lager House. You'll love the event's Victory Party, a celebration of everyone's achievements. What's unique? Not a huge amount of really unique elements, but running through a major US city on closed roads is still really cool. Do charities benefit? Each year the organisers work with over 250+ charities and raise over $1 million annually. Over $17 million has been raised through the Flying Pig events over the past 25 years. Every Pig Works event includes a charitable tie-back to partner organizations. Our verdict This is a big weekend in the city and although there are bigger cities in the US, with bigger marathons this one has plenty going for it. It's really well organised and there is plenty of crowd support. Definitely one to have a look at. How to register Online via the website. All 2023 events sold out, apart from the marathon, so don't leave it too late. The partners charities also have entries available. Race website https://flyingpigmarathon.com/

Running the London Marathon is a dream for many athletes — but for Matt, it became a powerful test of resilience, planning, and heart. In this Bitten By the Running Bug podcast, Matt shared his full London Marathon experience after running for the charity Scoliosis Support and Research . From a perfect training block to battling intense heat on race day, his story is one that many marathon runners will recognise. HAVE A LISTEN TO THE PODCAST HERE Marathon Training: 22 Weeks of Consistency and Personal Bests Matt followed a structured 22-week marathon training plan , and by his own admission, it went almost too well. No injuries No niggles Consistent long runs Regular personal bests Each week built confidence, and the structure suited him perfectly. “I just follow the plan like a robot — it tells me what to do and I do it.” The only difficult phase came during the taper, where he felt flat and restless — something most marathon runners experience. But overall, his preparation couldn’t have gone better. However, one concern lingered: running in hot conditions. Matt already knew from training that heat wasn’t his strength. When the weather forecast showed high temperatures for marathon day, nerves started creeping in. London Marathon Weekend: The Excitement (and Too Many Steps) Matt travelled down from Derby to London on the Saturday before the race. Thanks to a friend collecting his race number earlier in the week and being part of the Team Green bag drop initiative , logistics were smooth. But despite trying to rest, London had other plans. Between tube stations, sightseeing, and getting to the finish area, Matt and his friends accidentally clocked up around 20,000 steps  the day before the marathon — far from ideal marathon preparation. Still, the atmosphere was incredible: Seeing the kids’ races at the finish line Dinner with friends and family The buzzing streets of Soho Trying to sleep early while the city celebrated was a challenge — but eventually, it was time for race day. Race Morning: Early Start, Wave Two, and Rising Heat With two very young children at home, Matt was already awake before his alarm. After coffee, porridge, and multiple gear checks, he headed to the start area early — a smart move as trains were packed with runners. Matt started in Wave Two (Team Green)  with a start time just after 10am. Even while waiting, the heat was noticeable. The marathon was already shaping up to be tougher than expected. The First Half of the London Marathon: Crowds, Landmarks, and Adrenaline The race began with pure excitement. Matt even sprinted briefly off the start line hoping to be spotted on TV — before quickly realising he needed to slow down. Early miles were filled with: Gospel choirs DJs on corners Drummers Thousands of cheering spectators Every turn brought noise and energy, making it hard not to speed up. By the first water station, Matt drank the whole bottle — and instantly regretted it. His mouth was dry again by the second station, so he changed tactics and carried water between stops. Around mile five, the heat became serious. Matt had set his Garmin watch with a 3:50 marathon target , but he knew chasing it in those conditions would likely end badly. So he made a smart move:👉 He changed his watch screen so he couldn’t see the predicted finish time. From that point on, the goal became simple — run by feel. Passing landmarks like Cutty Sark  and running over Tower Bridge  was unforgettable. The roar of the crowd and the buzz among runners lifted everyone. Seeing family and friends along the route gave him a huge emotional boost. Canary Wharf and the Tough Middle Miles As Matt headed toward Canary Wharf and the Isle of Dogs, he began seeing faster runners coming back on the opposite side of the road. It was a strange moment — realising there was still so far left to go. Despite hearing that this section is often quiet, this year’s marathon had huge crowds everywhere, which made it far more manageable. However, one section stood out as particularly tough — running underneath the overhead rail line leaving Canary Wharf.Then came the long stretch along the Embankment. Straight. Exposed. Mentally draining. This is where many runners begin to feel the real marathon challenge. Using Headphones to Push Through Miles 16–21 Matt hadn’t planned on using music, assuming the crowd atmosphere would be enough. But around mile 16 , the heat was overwhelming and his energy was dipping. He put on his London Marathon playlist and zoned out just enough to keep moving forward. The music helped him push through some of the hardest miles. He took the headphones out again around mile 21 to make sure he could hear his sister cheering — another emotional boost when he needed it most. Marathon Nutrition Strategy: What Worked (and What Didn’t) Matt stuck closely to his fuelling plan: Gels taken on schedule Water at every station Sipping steadily between stops He noticed many runners struggling near the Lucozade stations — some being sick or sitting on the floor with sticky puddles beside them. Whether it was the heat or lack of practice with it, Matt chose to stick with what he knew. A great reminder:👉 Never try new nutrition on race day. The Final Miles: Pure Determination Matt didn’t experience a magical second wind. Instead, he relied on grit. After mile 23, his pace dropped significantly — around two and a half minutes per mile slower  than earlier in the race. On top of that, weaving through crowds meant his watch recorded an extra 0.4 miles , making the finish feel even further away. But Matt had one rule: He would not walk. Even at a slow shuffle, he kept running. Photos from those final miles showed the struggle — face grimacing, determination written all over him. Big Ben, Buckingham Palace, and the Finish Line Emotions Seeing Big Ben meant the finish was close. Matt checked his watch again and realised he’d be just over four hours — not the time he’d hoped for. But at that stage, it didn’t matter. The iconic run past Buckingham Palace and down toward the finish line was overwhelming. He felt tears coming, tried to hold them back, then finally crossed the line. Grabbing his shirt where the Scoliosis Support & Research charity logo sat, emotions hit hard. “I couldn’t believe it when I finished. I was so happy.” Fundraising Success for Scoliosis Support and Research Instead of just posting donation links, he: Shared running videos Went live during training runs Made supporters feel part of the journey His workplace alone raised nearly £600 , and by marathon week he had reached around £2,750 , with more donations still coming in — even from strangers on social media. His original target was far lower, making the achievement even more impressive. Matt’s Top Marathon Tips for Future Charity Runners If you’re planning to run a marathon — especially for charity — Matt’s advice is gold: ✅ Don’t walk loads the day before ✅ Stick to familiar shoes, gels, and drinks ✅ Train long runs exactly like race day ✅ Use the crowd for energy ✅ Have friends and family on course if possible ✅ Trust your training — you will finish What’s Next for Matt? Like many marathon runners, Matt’s first thought was: “Never again.” Shortly after? He entered the ballot for next year. He’s determined to break the four-hour marathon barrier , and has races lined up including: Derby Half Marathon Derby 10 Mile He also dreams of one day running a marathon dressed as a baby — inspired by his son Rory, who was born early and spent time in neonatal care. Final Thoughts: A Marathon to Remember Matt may not have hit his target time, but he achieved something far bigger: He battled extreme heat He never stopped running He raised thousands for charity He experienced the magic of the London Marathon His story is proof that marathon success isn’t just about the clock — it’s about resilience, heart, and finishing what you started. HAVE A LISTEN TO THE PODCAST HERE If you'd like to support Scoliosis Support & Research you can find out more here

In a recent episode of the Bitten By The Running Bug  podcast, host Tim sat down with Wilson Kriegel, an entrepreneur, endurance athlete, mountaineer, and passionate fundraiser whose life story is nothing short of extraordinary. From a childhood marked by trauma, instability, and chronic depression to a life built on discipline, purpose, and extreme challenges, Wilson’s journey shows the incredible power of movement, mindset, and meaning. HAVE A LISTEN TO THE PODCAST HERE From Survival to Strength Wilson’s early life was far from easy. Taken from his mother at a young age following a difficult divorce, he grew up moving between more than 48 homes. Anxiety, depression, and suicidal thoughts were part of his daily reality. Everything began to shift when he moved to the U.S. at 16 and discovered sport. Basketball, soccer, track, and eventually running introduced him not only to physical challenge — but to community, support, and the chemical and emotional benefits of movement. “It was my first experience of difficulty mixed with joy. Exhaustion mixed with peace.” Running, in particular, became a lifeline. His first race happened almost by accident — a brutal 10K in Central Park after a late night out — but the atmosphere, the cheering, and the sense of accomplishment lit a spark that never went out. The “Man of Steel” Mindset Growing up, Wilson found escape in superhero stories — especially Superman. In his darkest moments, the idea of becoming strong, resilient, and unstoppable wasn’t just fantasy. It became a blueprint. But over time, his definition of strength evolved. “Being Superman isn’t about being made of steel. It’s about vulnerability and humility — and still doing impossible things anyway.” Transformation came gradually. In college, he rebuilt his body, going from 140 pounds to a powerful, muscular frame. That physical change showed him what was possible. From there, he began setting bigger and bigger challenges. From Marathons to Extreme Endurance What started with 10Ks soon escalated into: 30–40+ marathons Hundreds of half marathons Ultramarathons Month-long mileage challenges (460 miles in a single month) Rim-to-rim-to-rim runs across the Grand Canyon High-altitude mountaineering expeditions (including Denali — twice) Now in his 50s, Wilson is tackling some of the world’s toughest endurance races, including multi-day desert ultras and 100K+ mountain events. And he’s doing it while building companies — eight venture-backed startups, including multiple successful exits and unicorns. Running, he says, has been the foundation of everything. “Training is my religion. Six or seven days a week for 30 years. It stabilizes me emotionally, physically, chemically — it multiplies who I can become.” The Power of Presence One of Wilson’s favorite aspects of extreme challenges isn’t just the achievement — it’s the mental state they create. In intense physical environments, the brain shifts into deep focus and flow. Breathing, movement, and effort bring a rare sense of peace. “Presence is freedom. When you’re fully in the moment, there’s no room for anxiety or depression.” For someone who spent years battling mental health struggles, those moments of clarity are priceless. Turning Miles into Meaning: Fundraising Through Running About five years ago, Wilson added a new dimension to his racing: fundraising. What began with running a marathon for a cancer charity quickly grew into a major mission. Over the past decade, he’s raised — and personally donated — around $1 million  for causes including: Children’s education and at-risk youth Cancer research Foundations supporting disabled athletes He’s served as an ambassador, trustee, and hands-on participant — even pushing disabled athletes through marathons and triathlons. For Wilson, fundraising isn’t just about money. It ’s about purpose. “When you race for something bigger than yourself, everything changes. The pain means more. The effort means more.” How He Successfully Raises Money: some of his fundraising masterclass Wilson shared some practical fundraising lessons in his fundraising masterclass that anyone can use: 1. Lead by example He always donates first — often covering a third to half of the total target himself. 2. Use multiple channels Social media posts and training updates Direct messages to close contacts Emails with photos and race context 3. Tell a story People respond to: Big challenges meaningful causes visible effort 4. Ask boldly (even when it’s uncomfortable) Most people donate immediately or not at all — so clarity and confidence matter. 5. Accept reality Not everyone will care — and that’s okay. What matters is the impact you do make. His Message to Everyday Runners For anyone already training for a half marathon or marathon but not considering charity running, Wilson’s advice is simple:You’re already doing something hard.Why not make it matter even more? “Think about your life — family members, friends, people affected by illness or disability. For the same effort, you can challenge yourself and change someone else’s life too.” Even raising a few hundred pounds can make a difference. And beyond money, you’re raising awareness, community, and humanity. Gratitude Through Running One of Wilson’s most powerful reflections was about gratitude. The ability to run — to choose discomfort, to have time, health, and opportunity — is something many people don’t have. “There’s a lot to be grateful for just being able to put your trainers on.” Pair that gratitude with giving back, and running becomes more than fitness. It becomes a force for change. Final Thoughts Wilson’s story is a reminder that: Movement can heal discipline can transform purpose can multiply impact From a childhood of pain to a life of extreme challenges and generosity, he truly embodies what it means to become your own superhero. Not through invincibility — but through resilience, vulnerability, and showing up every day.And as he continues to tackle some of the world’s toughest endurance races, one thing is clear: For Wilson, every mile isn’t just about pushing limits. It ’s about lifting others along the way. Wilson has supported these great charities, amongst many others: Rise Alliance For Children -  Early stage education using science based play learning in environment of trauma and displacement. They have over 40,000 children in our school programs in 8 countries through more than 150 local partners. He is a Board member and has raised six figures for the charity during his challenges.   Kyle Pease Foundation -  focused on inclusion of young athletes with disabilities into sports. Over 140 disabled athletes over 1300 finish lines crossed in 2024. He has raised and donated nearly $40,000 over 2 years racing 10+ times    ZERO Prostate Cancer has supported millions of people at risk, diagnosed, and their families. As the voice of the prostate cancer community, ZERO has led the way in prostate cancer advocacy and support - with an urgent focus on breaking barriers to survival by closing gaps in diagnosis, treatment, and care. He has raised over $25,000 over several races. HAVE A LISTEN TO THE PODCAST HERE

Everything you need to know about New Balance Running Shoes There are a lot of new 'disruptor' brands in the running shoe markets at the moment and some that have been around for a very long time. One of the oldest is New Balance, which began operations in 1906. Founded in the Boston area it was initially focused on arch supports, but by 1934, under the name the New Balance Athletic Shoe Company, it was firmly established as a specialist sports shoe company. The history of New Balance New Balance began life as the New Balance Arch Support Company, a business created by William J. Riley in Boston, Massachusetts in 1906. There early growth relied on a travelling salesman as there products, focused on specialist arch supports and orthopaedic footwear were not available in retail stores. In 1936 their first ever running shoe, made with a crepe sole and kangaroo leather upper, was created for Boston Brown Bag Harriers, a local running club. The shoe was designed by Riley and produced in house by a small team. The ownership of the company changed in 1953 and again in 1972 when it was bought by its current owner. On the day of the 1972 Boston Marathon, Jim Davis assumed control of a company with six full-time workers making 20-30 pairs of shoes a day. Davis then set about growing the company, focusing on quality and customer service. The now famous N logo appeared for the first time on a pair of 320s in 1976 and it was this shoe that really launched the brand, achieving almost cult like status in the running community. two years later the first apparel range was created. New Balance were now using unique numbers to name all of their shoes. The idea was that customers would see each model as being equal, but designed for different purposes. The number defines the type of shoe, the activity it was designed for and whether the shoe was built for stability, speed and the like. They remained focused on innovation and quality and were not concerned about charging for it. The 620 launched in 1980 and was the first shoe to break the $50 retail price barrier and it pushed that barrier to $100 with the launch of the hi-tech 990 only two years later. Two years later the brand's UK factory opened. And then it was the 1300 in 1985, at $130, the most expensive running shoe ever released. The move into the fashion world began 1998 with the relaunch of the 576 and its inclusion on the cover of Elle magazine and enhanced thanks to the collaboration with Offspring stores in 2006. Their popularity in the running world declined during the late 2000s, possibly as a result of all the entrants into the space, like Hoka and On, but possibly because of their 'dad shoe' reputation, which was almost reinforced by the brand with their famous slogan; 'Worn by supermodels in London and dads in Ohio.' The 2014 launch of their Fresh Foam technology repositioned New Balance within the running sector. This shock-absorption system that gives runners a stable and high-performance shoe was key to the development of a new range of cutting edge shoes. It has now been upgraded to Fresh Foam X. In 2022 turnover had risen to $5.3 billion, having been one million in 2000. Throughout this time state of the art research and development facilities have opened and the company has committed millions to communities where they had facilities. Who owns them? It is still owned by Jim Davies and he is the Chairman of the Company. His wife Anna is the Vice Chair. He and his family own an estimated 95% of the company, which is private. What are they known for? Every brand has its own cushioning material and New Balance is no different. Launched in 2013, after being initially used in some custom made running spikes, Fresh Foam has been used in most midsoles of New Balance running shoes. NB Fres Foam X 860 13 In 2020, New Balance updated the original Fresh Foam and added an X to its name. Any shoes with Fresh Foam X are using this upgraded foam. There is also FuelCell, a nitrogen-infused TPU foam, that's used in their racing shoes. New Balance are also known for their innovative approach to naming their shoes. It's all about numbers. It can be overwhelming seeing the amount of options, but in summary any shoes ending in 40-60 are in the stability range and 80 means it's a neutral shoe. So an 860 is stability, 880 is neutral and 1080 is neutral. The first number/s designates the premium nature of the model. In the case with the two neutral shoes here the 1080 is more expensive than the 880. There are some exceptions to this naming protocol, like the increasingly popular NB Fresh Foam X More 4. It's becoming more common for the shoes to now have names, but numbers are here to stay. Pros and cons There are pros and cons with every shoe. Here are those associated with New Balance. Pros It has a long history developing running shoes; from 1906! They have multiple options across all shoe types. Research and development is an important part of the business, with a big part of the firm's profit back into each year. They are known for their craftsmanship. Cons Still not perceived by some runners as a leading 'running brand'. Numbering system causes confusion for some. Most popular models NB Fresh Foam X More The most Fresh Foam used in any shoe to date, the latest in the line has more Fresh Foam X, stacks it higher than ever before, and distributes it across the length of the shoe. NB Fresh Foam 860 One of the core range, it has a supportive medial post to provide essential stability. Built for reliability over the long haul and sustained comfort over all distances. NB Fresh Foam X 880 Featuring a plush and supportive Fresh Foam X midsole and NDurance rubber outsole, this shoe delivers enhanced performance and comfort with each step. NB Fresh Foam X 1080 NB say if they only made one running shoe, that shoe would be the 1080. 'What makes the 1080 unique isn’t just that it’s the best running shoe we make, it’s also the most versatile'. NB Fresh Foam X Hierro 7 trail shoe NB Fresh Foam X Hierro Their best trail shoe, it has a Vibram® Megagrip outsole to create a protective shell of durability and traction, with Fresh Foam X cushioning and a breathable, lightweight upper. NB FuelCell Supercomp Elite This racing shoe is designed with a dual focus on energy return and lighter weight, complemented by a breathable, engineered knit upper. On the up? For a company that set out making arch supports, fashion collaborations might seem almost an unusual step, but this is the world that shoe brands now operate within, and New Balance are doing a surprisingly good job. If they let Nike and adidas have the fashion market to themselves it will impact on the brand going forwards so they have to claim a proactive position and build on it. Their strategy is clear. As well as developing highly technical running shoes they are aiming for wider market credibility and one way to do this is via the fashion market. By doing this they aim to make this a 'coolbrand' and this is very much what's happening. Combined with availability issues resulting from the pandemic, demand has soared. Celebrity endorsements from the likes of Gigi Hadid and Chris Pine, along with a vast portfolio of high profile influencers have significantly changed the perception of the brand, further enhanced by changes made to the Made in USA range. This is now a trendy streetwear division that has fundamentally altered the way people think about New Balance. It's much more about lifestyle than it was ten years ago. The company's financials prove that this approach is very much working, with improved revenues and profits. With continuing emphasis on research and development this bodes well for the future of the running shoe range. NB 990 6 part of the Made in the US collection

Everything you need to know about Nike running shoes One of the most successful companies in the world Nike was founded as recently as 1964 by Bill Bowerman and Phil Knight and was known initially as Blue Ribbon Sports. Seven years later it took on the name with which we are all now so familiar, being named after the Greek goddess of victory. It's one of the most successful companies in the world and it's safe to say that most of us have worn a pair of Nike shoes at some point in our lives. But what about their running shoes? The history Nike was founded by Phil Knight, a track and field athlete, and his University of Oregon coach, Bill Bowerman. They founded the company to “bring inspiration and innovation to every athlete” and offer high-quality footwear at a low cost. In the early 1960s Knight began to import Japanese 'Onitsuka' shoes (which later became Asics) after a visit to Kabo to meet the founder. Selling them from the back of his car, with a loan from his parents, the enterprise grew to another level, when Bowerman joined Knight. This is when plans for their own shoes became a reality and Blue Ribbon Sports was born. The first official Bowerman-engineered design was the 1967 Tiger Cortez, which featured a full-length foam midsole. The famous waffle sole shoes, based on the family's waffle iron, were developed by Bowerman in 1970 and then the Air sole was launched eight years later. Innovations have continued in running and in virtually every other sport. Blue Ribbon Sports became Nike in 1971. In Greek mythology, Nike is the Winged Goddess of Victory. That was the same year the Swoosh logo was created, based on the goddess' wing,'swoosh', symbolising the sound of speed, movement, power and motivation. One of the most famous brand logos in the world, it was developed by Carolyn Davidson, a graphic design student at Portland State University. It took her 17.5 hours and she was paid $35. The company went public in 1980, but it was the signing of Michael Jordan in 1984 that really transformed its fortunes and set it on its current path. In 1988 'Just do it' was seen for the first time, a slogan that remains at the heart of the Nike's marketing. The Nike Vaporfly 3 Who owns them? Various stakeholders own Nike’s shares, including the founder and other internal individuals and institutions. There has two stock classes: Class A: This is not available on the open market and can not be converted to Class B shares; Class B: the normal shares available to investors. Phil Knight owns 9.3% of outstanding class A shares and 0.9% of outstanding class B shares. The major institutional shareholders are Swoosh, LLC, which holds 16.5% of Nike’s stock. Swoosh is a limited liability company created by Phil Knight to hold many Nike shares. Vanguard Group, Inc has 7.0% of shares, and Black Rock, Inc holds 5.9% of total outstanding shares. The Nike Invincible 3 What are they known for? Nike has developed some of the best running shoe technology on the market and have patented their own foams, in line with many other manufacturers. In Nike's case it's React or ZoomX foam and most of their running shoes will have one or other of these exclusive foams. The purpose of React is to give cushioning and responsiveness, absorbing impact and generating extra spring. ZoomX is all about speed. It gives more lift than React and is a stiffer and more lightweight product. It's not just about the foam. There are designs featuring Zoom Air units, which are small air-filled capsules that go inside the midsole. They absorb impact and and assistith forward propulsion when they spring back to their original shape. Many of their shoes also feature carbon fiber plates that work together with the ZoomX foam. These are stiff plates that give stability without adding extra weight. When it comes to innovation in the world of shoes for elite runners Nike is hard to beat, although Adidas is now giving them plenty to consider. In 2022 Elliot Kipchoge went under two hours for the marathon distance for the first time, wearing a pair of Vaporfly. Although it wasn't an official marathon the publicity associated with the event catapulted the shoe into the mainstream and it's now a best seller. 'Normal' running shoes generally use EVA foam, which returns about 65% of the energy you put into it, but in contrast the Vaporfly uses a new type of foam called Pebax, which returns 87%. There is also a carbon-fiber plate that means the foam can compress and expand quickly. Most of the top ten runners in the major marathons are now using these shoes and the phrase 'technical doping' is being used to describe the advantage the shoes give to those wearing them. An advantage that has proven to be at least 4.5%. The sports governing body, World Athletics, now has another challenge to maintain a level playing field. As the controversy gains traction, so do sales. After the setting of the new women's marathon world record at the 2023 Berlin Marathon by Tigst Assefa, who ran in Adios Pro Evo Is, so Nike now has a partner in the race for the perfect shoe and the issues that come with that aspiration. Pros and Cons There are pros and cons with every shoe. Here are those associated with Nike. Pros It has a long history developing shoes and shoes like the Pegasus are based on years of improvements. Quality is assured. They have a huge range of options across all shoe types Research and development is an important part of the business, especially in their racing shoes. Their top shoes, like the Vaporfly and Alphafly, feature carbon fiber plates in the midsole, which generates maximum energy return from the thick foam midsole. Cons Its reputation allows it to charge a premium on its shoes. They can be hard to find. Many small independent running stores no longer have access to Nike running shoes. Most popular models Nike Pegasus The go to shoe for neutral runners for many years, the latest version has improved comfort in the arch and toes. It has a full-length platform of React foam cushioning. Nike Invincible This is a stability shoe with high-support technology, with the cushion and stability intentionally placed and shaped to protect your foot from the effects of pronation. Nike Vaporfly This is the lightweight racing shoe that the running world is talking about. Not just for elites, it's becoming the shoe of choice for faster runners looking to trim minutes off their times. Nike React Infinity Run Flyknit A stable, neutral shoe with lots of cushioning, this one is targeted at new runners or for those shorter runs at the start of a training programme. The Nike Pegasus Trail 4 GORE-TEX Nike Pegasus Trail One of many Nike trail shoes it has enhanced traction and increased durability and an outsole that ensures a strong grip. The rubber covers the heel, forefoot, and midfoot. On the up? Nike is the world's largest supplier of athletic footwear, with nearly 80,000 employees across the world and revenues in 2022 of $49.1 billion. It is valued at $185.1 billion. Over the years it has constantly acquired and divest other business in order to constantly diversify its product offering. These include a footwear company, Cole Haan, Bauer Hockey, Converse and Hurley International. Only Converse remains and in line with their approach to innovation the most recent purchases have focused on data analysis, including Zodiac and Datalogue. Nike also purchased RTFKT Studios, a virtual shoe company that makes non fungible tokens, another nod to potential directions for the future. Its position in the fashion world is unquestioned and with its international and digital expansions, it's unlikely that Nike will be going anywhere but up. Its distribution policy for its running shoes however may hinder the growth of this section as fewer new runners will be introduced to them when they first get into the sport. Runners are very loyal to the first brand they are introduced to and if they go to their local independent running store it's unlikely they will see Nike shoes. They are now sold through bigger chains and direct from Nike outlets that are much less focused on running shoes. Will this impact their position in the running space in years to come?

Everything you need to know about Asics running shoes The name consists of the acronym of the Latin expression, Anima Sana In Corpore Sano, meaning “a sound mind in a sound body”. It is the philosophy under which the company operates, and the fundamental platform on which it still stands. ASICS’ long-standing corporate vision is to “create quality lifestyle through intelligent sport technology”. The history of Asics running shoes Asics began as Onitsuka in 1949 and was created by Kihachiro Onitsuka. It was a business initially focused on basketball shoes, before broadening out into sports, including running. Its first running shoe was released in 1953, the Onitsuka Marathon shoe. In 1960 the Marathon Runner came to market, aimed at reducing blisters. 1966 saw the use of the current Asics stripes for the first time. It was known as the Mexico Line. In 1974 eva was used for the first time. EVA is lighter than the conventional rubber sponge material and gave the shoes much better cushioning on impact. Many other companies followed suit. 1977 was the big year. ONITSUKA Co., Ltd., GTO Co., Ltd., and JELENK Co., Ltd. merge as equals to form "ASICS Corporation", a general sporting goods company. The origin of the company name, ASICS, is the initial letters of the phrase "Anima Sana In Corpore Sano" by the ancient Roman satirist Juvenal. It means "(If you pray to God, you should pray for) a sound mind in a sound body." The phrase itself is the company philosophy, and the sentiment it expresses is captured in the very name of the company."Sport: the Universal Language" is established as the corporate slogan of ASICS. The ASICS and ASICS TIGER brands are introduced and the ASICS promotional logo is created. For a brief period Asics had a relationship with Nike (then called Blue Ribbon Sports). In 1963 Phil Knight set up his company to sell Onitsuka shoes in the US after a visit to the Onitsuka office in Kobe. After working together for many years, Blue Ribbon Sports ended the relationship with Onitsuka, and partnered with the Asahi Corporation who then started to produce shoes for them. The first shoe with the Swoosh was produced in 1971. Later, the 'Cortez' shoe that Blue Ribbon Sports produced while still with Onitsuka caused legal challenges. Both sides wanted to use the name and design. Onitsuka settled, paid over $1 million and had to change the name of their shoe from the Cortez to the Corsair. Asics has also been successful in expanding its product line to include lifestyle footwear and apparel, which has helped the company appeal to a broader audience. Its running shoes have always been at the forefront of technology and recently its distribution focus has moved away from independent retailers in favor of larger store chains. Many smaller stores have been advised by the company that they will no longer have access to their shoes. This means runners getting into the sport for the first time will not be shown Asics when they go to smaller stores for advice and to buy their first shoes. This is a significant shift for the company. The Kayano has been part of the Asics range since 1993. Who owns them? Asics Shoe Company is a publicly traded company, owned by its shareholders. It's listed on the Tokyo Stock Exchange, with a market capitalization of over $6 billion. Its major shareholders are institutional investors, such as mutual funds and pension funds. There are six business segments. These are the Japan Region, Americas Region, Europe Region (including the Middle East and Africa), Oceania/Southeast and South Asia Region, and the East Asia Region segment mainly sell sporting goods. The Others segment is engaged in the manufacture and sale of HAGLOFS brand outdoor products. What are they known for? Asics running shoes have always been focused on technology and this is what they are known for. Specifically it's their GEL cushioning that has been their standout product. It was first used in 1986, and its goal was to reduce the chance of impact injuries. It's a silicone based substance embedded into the midsole,to absorb shock and reduce vibration. This has just been upgraded to PureGEL. It's brand new material that is 65% softer and 4% more energy returning than the previous GEL and is now being used in shoes such as the new Nimbus 25. Pros and Cons There are pros and cons with every shoe. Here are those from ASICS: Pros Most models have GEL cushioning and have excellent comfort as a result. Most models have a wider toe box, which can be more comfortable for runners with wide feet or those who want a little extra room to move their toes around. They are known for being durable and lasting well. They are known for their technical innovation. They have a wide range of shoes for all types of runners. Cons Can be expensive compared to other brands Some runners may also find that the Gel cushioning system feels too soft or bulky The shoes may not offer enough support for those with severe overpronation or flat feet. They may not be the best choice for runners who are looking for a more minimal or barefoot-like feel, as they tend to have a bit more structure and support. Most popular models ASICS Nimbus It's a highly cushioned daily training shoe for neutral runners who want lots of comfort . It's a premium shoe, with soft foam, a durable outsole and a cushioned upper and is one with lots of history. ASICS Kayano One of the originals, the Kayano is aimed at runners who need support. It works with the movement of the body to provide adaptive stability and is now lighter than previously. ASICS Cumulus Another shoe aimed at neutral runners it's a great everyday shoe, really comfortable and perfect for shorter distances than the Nimbus. ASICS GT 2000 These are ideal for runners with low/medium-high arches seeking neutral to moderate support . ASICS Metaspeed Sky + This is a top end carbon racing shoe, aimed at runners looking to trim a few minutes off their best half or full marathon time. ASICS Trabuco The most popular of the Asics trail shoes, with plenty of grip and rock protected. Aimed at neutral runners and overpronators. The Asics Trabuco trail shoe On the up? Runners who have been loyal to Asics have never worn the shoe because of its profile in the wider fashion world; they are devotees because of the ongoing technical innovations and the high level of comfort. Now things are changing, thanks to collaborations with the likes of Vivienne Westwood, Kiko Kostadinov and Brain Dead. This has fundamentally changed its audience and exposed the brand to a market that isn't all about sport. And then there is up market fashion house Balenciaga that has a shoe very similar to the Gel Kayano. It's not an officially confirmed relationship but certainly one that brings a whole new market to Asics. Their heritage is being celebrated across social media, especially instagram, and as the shoes become more difficult to find at independant running stores, as a result of their new distribution policy, could this be the start of a change of direction for this historic running brand?

Everything you need to know about Altra running shoes One of the new breed of running shoe brands, Altra is a zero drop shoe with a much wider toe box than the usual running shoe. Formed in 2009 by two running college running buddies, their approach was on finding a more flexible shoe that allowed the runner's individual running gait to dominate rather than the shoe taking the lead. The history Altra co-founders are two high school running buddies. Brian Beckstead and Golden Harper met at Orem High School in Utah. Not only were both already very good runners, but they were already fascinated by running shoes. In high school, they both worked at Harper’s parents running store in Orem, where Golden's father was already tinkering with his running shoes; Golden soon followed in his basement, cooking shoes in a toaster oven to remove the heavy, elevated heel from his favorite running shoes. Golden’s studies led him to see how the elevated heels and tapered toe boxes of all the running shoes he had been selling caused people to run with an inefficient, unnatural running technique, so he decided to start modifying shoes with the goal to reduce his customers' running injuries by helping them to move more naturally. Golden Harper cut up and altered different brands of running shoes to design a better performing shoe, which was later named "Zero Drop." This means the lack of height differential between the shoe's heel and toe area. Word spread about these hacked shoes among the local running community, and Harper began selling them from his father's store and a 1000 pairs sold out quickly. Despite this the early co-founders were unable to get investment, so instead they founded Altra, the name coming from the Latin word "altera", which means "to fix or mend something that is broken. Altra’s first prototypes were developed in 2009 and the company was acquired two years later by Icon Health & Fitness, a developer, marketer, and manufacturer of fitness-related products. The following year it started winning awards and by 2013 it was in 1500 retailers and growing significantly. In 2018 it was sold to VF Corporation. Altra VIA Olympus Who owns them? Altra was purchased by VF Corp in 2018, and moved to a new headquarters in Denver the following year. Altra has subsequently built a new innovation lab committed to the study of human biomechanics and physiology to inform future shoe design. Named Project 275 after the 275-degree temperature of Golden Harper’s shoe-melting toaster oven, its first project was the development of Altra’s first carbon-fibre-plated super shoe, the Vanish C, launched in April 2022. What are they known for? Altra are known for two fundamental variations from traditional running shoes. These were initially experiments but they became what has defined the company. They have a Zero Drop™ platform and a FootShape™ toe box. Additionally they have a range designed just for women. Zero Drop Altra shoes employ balanced cushioning, which aligns the heel and forefoot. Altra is the only shoe to have total Zero Drop cushioning, promoting high impact and natural anatomical movement as opposed to a heel-landing gait. This was one of the many steps the company took to return the runner’s foot to its natural position. Foot Shape toe box The vast majority of traditional running shoes have toe boxes that squeeze the toes out of their natural position and that forces the toes to be squeezed together, which can cause discomfort and even lead to injuries. Altra's FootShape™ toe box allows the toes to relax and spread out naturally and the big toe to remain in a straight position. This enhances stability and creates a powerful toe-off to maximize running performance. A last is the mould on which a shoe is built on and every Altra shoe features a last that has been moulded around the healthy position of a human foot. Specially designed women's range Typically the women's range is just smaller versions of the men's shoes. Altra is one of very few brands that have separate lasts for their women's range. The last that's used for the women's range has a wider forefoot and narrower heel that is common to most women. The women's shoes are also named differently, which further differentiates them from the male version of the model. Altra Escalante 3 Pros and cons There are pros and cons with every shoe. Here are those associated with Altra: Pros Zero drop shoes, with cushioning Wide toe box to give your toes more space Significant research involved in the tech. Cons Up until very recently no options if you want some kind of 'drop', as zero was the only option. This is getting better. Limited range, but getting better. Won't be suitable for people with flat feet. Most popular models Altra Torin This is a neutral daily trainer with just enough cushion to give you a ton of comfortable miles, but also light enough that you can pick up the pace if necessary. Altra Paradigm A stability shoe it has GuideRail for medial support and a collar to provide additional comfort for an altogether supportive ride. Altra Rivera Another shoe in the daily trainer category with a redesigned outsole. It has a well structured upper and a slightly narrower midfoot section. Altra Lone Peak One of the best designed shoes it is also their number one trail running shoe. It's been upgraded to include a more durable and secure upper and an Altra Ego midsole. Altra Lone Peak 7 Altra VIA Olympus This one has the highest stack height of any Altra. This luxurious, lightweight foam is designed specifically for a plush ride, no matter the distance, while the rocker shape encourages propulsion and a more efficient toe-off. Altra Escalante This shoe is best for short to mid-distance runs. For long-time runners, it shows its full potential at speed sessions and long miles. On the up? Altra has seen significant investment from its current owner, especially in its research facility and there is no doubt the company has clear long term plans for the business. With a range focused on zero drop shoes the brand does of course have its limitations. Most runners do not trust the concept and are cautious about the potential risk of injury, despite the level of cushioning that the shoes have. This has obviously been recognised internally and since 2019 development of a new shoe has been in place. This new shoe breaks years of Altra tradition. It's a 4mm shoe, which for Altra is a massive strategy shift. It's called the AltraFwd Experience. The most distinguishable element of the shoe is its 4 mm drop, but it still stays true to natural foot positioning, so it has retains the wider toe box. It also features sleek engineered mesh uppers and compression-moulded foam for a performance-focused ride. “We recognized early on that people are in high-heeled shoes from the time they were children, so going to pure zero drop is hard for some. We’ve always talked about how to transition to zero drop and so forth,” Brian Beckstead, co-founder of Altra who currently leads strategy and PR, told FN. “We have prototypes of transition insoles from eight or nine years ago. We have shoe designs from five or six years ago that had a drop in it. This is something that has been noodling in the back of our brains since we launched the brand 12 years ago. We want people to be aligned naturally, and 4 mm drop for a lot of people is much more natural than the shoes that they’ve been wearing for most of their lives. Our goal is to continue to evolve the brand, get more people in a foot-shaped shoe, get them in zero or low drop — that’s what you’re going to start seeing from us, zero to low instead of zero drop.” Altra are planning four ranges of shoes: Feel, which is Escalante, Lone Peak and Superior. Float that includes the Torin, Timp and Olympus. Fwd, which is the new shoe, with the last range being Fast. Altra definitely feels like it's a brand on the up. With turnover currently around $50 million there are clearly big expansion plans ahead.

Everything you need to know about Brooks running shoes There aren't many running shoe manufacturers that only make running shoes. Brooks is one of them. They have seemingly been around for ever and most runners who have been pounding the miles for a while will have had a pair of brooks. The likes of Ghost, Glycerin and Adrenaline have been part of the running world for years and can always been be relied on. They are available in over 60 countries so if you love running the chances are that you'll try them at some point. The history The Quaker Shoe Company was where it all started for Brooks, after it was bought in 1914 by John Brooks Goldenberg. In 1920 it became Brooks Shoe Manufacturing Co. Inc., the new name being an Anglicized version of Goldenberg's wife's maiden name. Under the brand name Bruxshu the company made bathing shoes and ballet slippers, and moved into mainstream sports by producing baseball cleats in 1920 and football cleats in the 1930’s. After further acquisitions and then restructuring they began to manufacture running shoes in the 1970s and by the end of the decade Brooks was among the top three selling running shoe brands in the US. Unfortunately, due to a number of issues, including quality problems and aggressive expansion the company filed for bankruptcy and was sold to Wolverine in 1981. During Wolverine's decade of ownership, Brooks racked up $60 million in losses, recording eight consecutive years of unprofitability and in 1993 the company changed hands again, marking the beginning of a new era for the troubled shoe manufacturer. Brooks's new parent company had the difficult task of re-energizing the business, energy that it had lost during the 1980s. More ownership changes followed, until it became an independent subsidiary of Berkshire Hathaway in 2011. This is when it all began to change for the better. The product line was reduced by over 50 percent and all the focus was now on running, with the company becoming Brooks Running. The changes worked and between 2011 and 2017 they had become the best-selling manufacturer in the specialty running shoe industry. It is now a billion dollar company. year. It reported a record $1.2 billion in global revenue for 2022, a 6% year-over-year increase from 2021, when it crossed $1 billion for the first time. Who owns them? Brooks is a subsidiary of Berkshire Hathaway, one of the top ten largest public companies in the world. Its European HQ is located in the Olympisch Stadion in Amsterdam and the Global HQ is in Seattle, next to Lake Union. The Brooks Hyperion Max lightweight running shoe What are they known for? They are known for the foams that are used in the midsoles and a new and very recent approach to the naming of their range. The foams are: BioMoGo: BioMoGo, created in 2008 is found in pretty much every Brooks shoe and importantly it's biodegradable. Regular EVA foam can take 1000 years to break down, whereas BioMoGo takes about 20 years, a vast improvement. DNA Foam: DNA Foam, launched in 2010 is also in most Brooks Running Shoes. It adapts to your foot strike and delivers more cushioning where it's needed. It adapts to you, whatever your running style. Super DNA Foam: This foam is an upgrade to DNA Foam and provides 25% more cushioning with no additional weight. DNA Amp: This is at the heart of the Energized category of Brooks shoes and is a springy, responsive foam. It's in the Levitate shoe for example. To make shoe choice easier they are adding 'GTS' to shoes with support. By adding GuideRails (under the name GTS, which stands for 'Go-To-Support') to a neutral style shoe like the Launch or Glycerin shoes these then become Launch GTS & Glycerin GTS (previously these were the Ravenna or Transcend). The shoe will have the same fit, cushion level, and experience as the Launch or Glycerin, but will have support through the GuideRails technology. Pros and Cons There are pros and cons with every shoe. Here are those associated with Brooks. Pros It has a long history and a great reputation in the running world. It offers multiple options for numerous shoe options for road, trail, and distance running. It is an industry leader” in research-based footwear, investing heavily in new technologies. The Company is committed to sustainability and makes many shoes from recyclable materials. Cons Runners with flat feet or overpronation may not find the support they need. Runners with knee or hip pain may need a shoe with more stability and support. Those looking for minimalist shoe or those with narrow feet may find that the shoes are too wide or bulky Most popular models Brooks Ghost The brand's best-selling running shoe has an air mesh upper provides comfort and breathability and super soft cushioning that make it a runner favorite. Brooks Glycerin Another best seller, it now has a widened platform that allows for increased stability and smoother transitions and offers supreme comfort. Brooks Adrenaline GTS One of the most popular stability shoes, they offer a great balance of support and softness, thanks to the signature Guide Rails and the excellent cushioning. Brooks Hyperion Max This is the brand's lightest training shoe, is perfect for speedy training days and often used as a racing shoe. It has ultralight cushioning and a new breathable upper. The Brooks Cascadia trail shoe Brooks Cascadia A trail-running shoe, with stability, soft cushioning, and protection from the elements. The latest updates include enhanced all-terrain stability and improved traction. On the up? Brooks has always been considered a safe and stable brand and a little bit like Asics it has never challenged Nike and Adidas in the fashion stakes. The focus has been on the runner and developing new technologies that would increase their shoe's performance. However these technical innovations are beginning to be evidenced in the aesthetics of the shoe, as recently evidenced by the launch of the Aurora-BL. These could have a significant impact on Brooks' standing in the world of fashion sneakers. Their midsoles are made of DNA LOFT v3, Brook’s composite cushioning compound that's on a par with the boost technology from Adidas, or Asics’ FlyteFoam. They are still a highly technical running shoe, but could they be part of Brooks evolution as a brand? This aspirational shoe is not cheap either, which makes them even more sought after, an important part of the fashion journey. The limited edition Brooks Aurora-BL On and Hoka have recently joined Adidas and Nike in the fashion world and it will be interesting to see if Brooks attempt to join them. One reason why runners have stayed so loyal to Brooks is because they are running specialists. Lets hope that if they do attempt to head across to the mainstream that they continue the approach they've taken with the Aurora-BL and do it with a shoe that is 100% a running shoe. With the finances in very good shape the future looks very bright for Brooks Running. With record global revenue, growth in all regions, and direct-to-consumer sales up 16%, supply chain challenges have been overcome and stores can get hold of the stock. Importantly the smaller independent stores can access the stock, a different approach to that taken by Asics. In January 2022, Brooks was the top brand at U.S. retail in adult performance running.

Everything you need to know about ON running shoes ON is a Swiss company and another of the relatively 'new kids on the block'. A real 'disruptor' in the running shoe industry, it's another that started life in the triathlon world, before becoming established in road running. As its popularity grows it has moved across to mainstream fashion, just like many before it. The history On was first incorporated in 2010. The company was founded by former Swiss Ironman champion Olivier Bernhard in partnership with David Allemann and Caspar Coppetti. In 2012, On released the Cloudracer, a performance footwear product. They began life with Bernhard experimenting with a garden hose, exploring how that shape could offer a brand new type of cushioning. In short, the series of “clouds” that run underneath all On silhouettes offer cushioning as the foot lands on the floor, before locking together to create a solid foundation for pushing off on the next step. On started in running from that first concept Bernhard crafted. With the technology that cushioned the landing and offered a more explosive takeoff with less material and less weight, On then introduced its Speedboard flex plate in 2013, some versions with carbon fiber. On took off in running communities and the technology helped earn an Olympic medal in 2016, appearing on the red carpet of the Oscars the same year. As On grows its presence across footwear, so its apparel range continues to expand. The goal of apparel is to bring performance to both running and the everyday category. It's a premium range at the top end of the pricing model, but high quality and with cutting edge technology. 49% of On's business comes from the US and its Portland, Oregon office is now its biggest with 300 staff. There are over 1,000 employees in total across nine offices in total and they are selling in over 60 countries. Who owns them? It is a publicly listed company. In 2021 On priced its IPO of 31.1 million shares at $24 a share for an initial raise of $746 million. It has an estimated market value of $7.3 billion based on the number of outstanding shares listed in U.S. Securities and Exchange Commission filings. One of the investors is famous tennis player, Roger Federer who is actively involved in product development and has co-created his own line called 'The Roger'. What are they known for? The company claims a proprietary cushioning technology in its shoes as its unique selling point; a patented design called CloudTec. This tech aims to create shoes that offer a cushioned landing, but a firm take-off for optimal support. On shoes have the following: Cloud Elements They have special pods, known by many as the clouds, underneath that absorb both vertical and horizontal forces for easy landings and explosive takeoffs The soles of On shoes are very different. Zero-Gravity foam They have ultralight cushioning that provides maximum comfort. Rebound-Rubber The open Cloud elements are made of On’s durable, responsive rubber compound. Grip-Rubber Outsole The sticky rubber outsole found in their trail running shoes provides extra grip to keep runners upright on the trail. Speedboard A springy board sandwiched between the soles of running shoes and Cloud elements work together to support the natural rolling motion of the foot from landing to takeoff. Helion foam On created Helion for its superior performance. The thick EVA foam is lightweight but strong, and it withstands extreme temperatures. This results in less compression over time and greater long-term comfort. The brand is also known for its sustainability credentials. On works towards reducing its CO2 footprint through different initiatives on a product and operational level. Their shoes are made using recycled polyester, organic cotton, and wool, where possible. Their mission includes working towards 100% certified organic cotton and 100% mulesing-free wool. On is also using vegan fabrics in its sneakers and running shoes. Pros and Cons There are pros and cons with every shoe. Here are On's. Pros They look really cool and are a long way ahead of most other brands when it comes to style. There are more colourways than most of the competition. Whatever colour you want they seem to offer it. Most shoes are made with sustainable materials and this is getting better with every launch. The ‘speed-lacing system' that allows you to easily slip your shoes on and off really quickly. If you have wider or slimmer feet, you can swap the speed-lacing system out for conventional shoelaces. Cons Getting stones stuck in between the clouds on the sole. A real problem on some of the models. Shoes tend to run narrow and small. Laces can be extremely long on some of the older models, but has improved. The price. They are at the higher end of the market in every category. Are they now too mainstream? Most popular models On Cloudmonster Launched in 2022 the On Cloudmonster is very much built to compete with Hoka, a brand that's also seen huge growth of late. They provide a much greater level of cushioning than earlier models, but still have the same energy return and responsiveness. It's a shoe for neutral runners. The Cloudmonster competes with Hoka shoes On Cloudflyer 5 This is a mild stability shoe, with a thicker upper, a plush fit, and gives a firm ride. It's also has two columns of the CloudTec. It's relatively heavy as a result of all this support and is more suited to slower runs and for distance walking. On Cloud 6 This is the commercial shoe that started it all and now on its fifth iteration. Great for the gym and around town, it's good for short runs for neutral runners, but for longer distances it's better to go for the Cloud X, which is now on version 3 as it gives a bit more support. On Cloudvista 2 On are making more trail shoes than ever before, with the Cloudventure and Cloudultra, two great alternatives. The Vista is super light and has more than 70% recycled polyester, a perforated tongue and a TPU mudguard and a Missiongrip making it ideal across short to middle distances. ON Cloudflow 5 The updated model features a upgraded upper design reducing the padding in favor of streamlined upper partially made with recycled materials (70% of the polyester is now recycled materials). The CloudTec outsole has also been redesigned to offer more traction on the roads. This is for neutral runners. The Cloudflow 3 On the up? While they continue to develop their running shoes and apparel they are also very focused on the bigger mainstream fashion market. This is now a giant, publicly listed company and it will not deliver its future growth projections if it focuses on just running. Go to any town or city anywhere in the US and see the amount of people wearing On shoes for leisure use. This feels like Nike back in the 90s. Will this deter runners, or will the quality of the shoes keep runners wearing them, whether it be for the gym, a marathon or a trail run? There are a huge number of model options now and the quality and innovation is impressive. Or will a new On equivalent launch and take these runners away? Watch this space.

Everything you need to know about Hoka running shoes Hoka One One means 'Fly over the Earth' in Maori and devotees of this brand will absolutely agree with that sentiment. Hoka as the brand is more readily known has based its shoe design on cushioning and after becoming the shoe of choice of trail runners and triathletes. It's now a favourite of distance runners worldwide, as well as fashionistas. Why? The history Founded in Annecy, France in 2009 by two former Salomon employees, Nicolas Mermoud and Jean-Luc Diard, Hoka was sold to the footwear conglomerate, Decker, in 2013. Initially it was very much you either 'love them' or 'hate them', but that stance has softened now and many runners are prepared to give them a go. Hoka has always been about cushioning and there is an argument to say that this came above the look of the shoe in the early days. Known as 'clown shoes' by many, the oversized soles and extreme colours put many off trying them out. Things are very different now. Hoka, with its with its bulky appearance and oversized outsoles, was an outlier in athletic shoe stores filled with lightweight and slim sneakers influenced by the leading apparel companies. The initial goal of the founders was to provide the ultimate in cushioning, with a firm base made from super lightweight materials. These qualities would lead to a stress free run, with the potential to reduce injuries. At the time this was completely contrary to what was going on in the rest of the running shoe sector, which was very much going down the minimalist path. This was the era of Nike Free. Hoka shoes were very much maximalist. They could not have been any more different to the rest of the market. Who owns Hoka running shoes? Hoka is owned by Deckers, the company behind Ugg and Teva shoe brands. When Deckers bought Hoka in 2012, the brand had just over $2 million in sales. Nobody outside of elite runners had heard of it. By 2017, Hoka was the top shoe at the annual Ironman Kona Shoe Count, which is remarkable given how little was known of the brand five years earlier. In May 2023 the fourth quarter earnings showed Hoka's net sales increased 40.3% to $397.7 million compared to $283.5 million, compared to the same period the year before. For the full 12 months of the 2023 fiscal year Hoka's brand net sales increased 58.5% to $1.413 billion compared to $891.6 million, the year before. The Hoka Clifton 9 road running shoe The CEO of Deckers detailed how this has been achieved, focusing on 'added points of distribution with select strategic accounts slowly throughout the year', such as some Foot Locker stores and more Dick's Sporting Goods locations. 'We’re always prioritizing the run specialty channel – that’s our bread and butter. We’re not really looking to expand to too many doors in wholesale. We’re focused on healthy sell-through and expanding categories'. What are they known for? From the outset Hoka shoes had a very thick sole and high stack height due to the amount of cushioning between the foot and the ground. As a result the shoes are higher and look much chunkier than more traditional running shoes. Hoka running shoes are often popular amongst runners doing higher mileage and runners susceptible to injury seeking more joint-impact forgiveness, thanks to this unique level of cushioning. The brand has used the cushioning as one of the key elements of its marketing and in 2017 even used a runner dressed as a marshmallow in a TV ad to launch its latest Clifton model. There are three levels of cushioning and despite what often looks like it will be heavy shoe, they are surprisingly light. DNA LOFT is the softest cushioning, made from a blend of EVA foam, rubber, and air. DNA AMP provides the highest energy return because it is ultra springy and much stiffer than DNA LOFT, so it’s ideal for speed shoes where you want to optimize forward propulsion. BioMoGo DNA is in between DNA LOFT and DNA AMP adapting to and accommodate the runner's gait and providing the right support and cushion. There is also DNA Flash provides very little cushioning and is used in Hoka's racing shoes. Most of the shoes are neutral shoes, but there are a limited number of stability shoes that use the J-Frame technology and a firmer foam on the medial side of the foot to prevent excessive pronation (rolling inward). These are designed to give support to runners who are shown to need it The Hoka Bondi 8 road running shoe And then there is the 'drop' between the heel and the toe. Most traditional running shoes from the likes of Brooks and Asics have a heel-to-toe drop of around 10mm-12mm, compared to around 5 mm in Hoka shoes. Not zero drop, like Altra, but closer to a more natural running position than the bulk of the market. Hoka soles also have a meta rocker, which is designed to help guide the transition from heel to toe (impact to push off) when you run. Newer models also have a Hubble Heel, which is an extended heel portion designed to improve the heel-to-toe transition. Pros and Cons There are pros and cons with every shoe. Here are Hoka's. Pros Most models are designed for outdoor use Some shoes are made with sustainable materials Running shoes are grippy with enhanced traction lugs Quick-toggle laces and heel tabs allow for easy removal Cons May be too cushioned for sprinters or racers Shoes tend to run narrow and small Most popular models Hoka Speedgoat 7 The Speedgoat is consistently voted the best trail shoe, with the latest version, the 5, has a lighter midsole compound and double layer mesh. The Hoka Speedgoat 5 trail shoe Hoka Clifton 10 The ever popular road shoe, it has been comprehensively redesigned for this latest version. Hoka Bondi 9 Another popular road shoe, it uses 40% recycled content lining mesh and is a good example of the brand's sustainability priorities. Hoka Rinconn 4 Used by triathletes, this is a really lightweight racing shoe, but with significant cushioning. Lots of changes have been made for the 3. Hoka Transport A performance walking shoe made with a 30 percent sugarcane EVA midsole and a 90 percent oil-free outsole. Real sustainability credentials. Hoka Kawana A lightweight shoe for indoor runs, they have a breathable engineered jacquard mesh upper and construction to support your Achilles. On the up? Definitely. Who would have thought that a brand would have changed so much in the last ten years. From being one that was perceived to be one for a small minority it is now cool and trendy. Social media and the influencer generation are positioning specialty running shoes as streetwear. At the moment they are still specialty running shoes but it remains to be seen if Decker embraces this market and creates shoes that aren't for runners and just for wearing around town, as has been seen with ON. Many celebrities have been photographed wearing Hoka, like Jennifer Garner, Reese Witherspoon, Cameron Diaz, Brie Larson and Harry Styles. This will most definitely keep sales moving upwards, hopefully resulting in more research and development, to make the shoes even better.

HAVE a listen to the podcast here Introduction: Starting a running journey can be both exciting and daunting, especially for beginners aiming to reach their first 5K. In this episode of the Don't Forget Your Gels podcast, Tim Rogers sits down with Mark White, founder of The Grateful Mile and Daily Five, to explore how to make that initial leap into the world of running and the importance of integrating mindfulness along the way. Understanding the Journey to 5K: Mark White, currently located in sunny Dubai, speaks passionately about the common thread in his work: making fitness accessible for everyone. He emphasises the need for low barriers to entry in the overwhelming world of fitness information. The Grateful Mile, one of his projects, encourages individuals to attach movement to gratitude by inviting them to walk or run a mile daily. This approach allows participants to appreciate their surroundings and transform their perspective, even on tough days. Mark shares the inspiring story of Ivor, who transitioned from being a complete novice to training for the Marathon des Sables, a gruelling 280 kilometre marathon across the Sahara Desert. Ivor’s journey began with a simple 5K, where Mark's community interest company provided the encouragement and structure needed to help him succeed. Their collaboration illustrates the importance of community and support in achieving personal goals. Taking the First Step: For many aspiring runners, the biggest challenge is simply getting out the door. Mark reflects on his own beginnings, describing how he found himself running to quit smoking. He suggests that those new to running should not put pressure on themselves to achieve specific goals initially. Instead, they should focus on the joy of movement. A key takeaway from the podcast is the idea of consistency; it’s crucial to commit to a routine without overwhelming oneself. Mark encourages beginners to embrace the walk-run method, gradually increasing the running intervals as they build confidence. He stresses the importance of making the experience enjoyable to foster a desire to keep returning to it. He shares his personal mantra: "Don't leave before the miracle happens," reminding listeners that persistence will eventually lead to a rewarding experience. Incorporating Mindfulness and Holistic Approaches In addition to running, Mark integrates mindfulness into his training, allowing for a more holistic approach to fitness. By focusing on being present during runs, he emphasises the benefits of appreciating the environment and practicing gratitude. He advocates for tools such as meditation, visualisation, and light exercises like mobility drills to support mental well-being alongside physical training. Key Takeaways From Mark's insights, it's clear that starting a running journey is not just about physical exertion but also about cultivating a positive mindset. Beginners should aim for consistency, embrace the walk-run method, and integrate mindfulness to enhance their experience. Remember, every step counts, and with each run, you’re not just building endurance but also gratitude and resilience. Listen to our Beginner's Guide to Running Your First 5k. Who knows where it will take you! HAVE a listen to the podcast here To find our more about the Daily Five and the Grateful Mile click on the logos below.

Welcome to the world of running, where the joy of hitting the pavement can sometimes be overshadowed by the risk of injuries. In this first part of our podcast series on physios and injuries, we delve into the vital topic of running injuries, exploring when to push through discomfort and when to seek professional help. Join us as we speak with expert physiotherapist Gary Bissell, who shares invaluable insights on managing running-related injuries. HAVE A LISTEN HERE The Importance of Stress in Running Running is not just about putting one foot in front of the other; it involves applying the right amount of stress to your body to facilitate growth and adaptation. According to Gary Bissell, the key to successful training lies in understanding that stress can lead to both improvement and injury. He explains that while the cardiovascular system adapts quickly to training, other body structures such as tendons and ligaments take longer to adjust. This disparity can lead to injuries if runners increase their training load too quickly. A famous guideline known as the "10% rule" advises that runners should only increase their mileage by 10% per week to avoid overloading their bodies. The Role of Rest in Recovery Many runners struggle to understand the critical role of rest in their training schedules. Gary emphasises that rest is not just a day off; it's a crucial period for the body to recover and adapt to the stresses placed upon it during training. For novice runners, incorporating rest days into their training plan is essential for preventing injuries. He highlights that during sleep, significant recovery processes occur, including the release of growth hormones that help strengthen bones and muscles. Runners who neglect rest may find themselves at a higher risk of injuries, particularly if they are not getting enough restorative sleep. Recognising the Difference Between Discomfort and Injury As runners, it's common to experience discomfort or soreness, but distinguishing between normal sensations and potential injuries can be challenging. Gary introduces the concept of Delayed Onset Muscle Soreness (DOMS), which typically occurs 24 to 48 hours after a new or intense workout. While some soreness is expected and indicates adaptation, excessive pain or localised discomfort may signal an injury. Runners are encouraged to monitor their symptoms closely and seek professional advice if discomfort persists or worsens. Load Management and Listening to Your Body Gary stresses the importance of load management, especially for beginners who may be eager to ramp up their training. It's crucial to listen to your body and be mindful of how much stress you're placing on it. If you notice persistent soreness or unusual pains, it may be time to reassess your training plan and make adjustments. Elite athletes often track their physical sensations daily, and beginner runners can benefit from adopting a similar practice to help prevent injuries. Key Takeaways In conclusion, understanding how to navigate running injuries is essential for all runners, whether you're a seasoned athlete or just starting. Remember to apply the right amount of stress to your body, prioritize rest for recovery, and be mindful of the signals your body sends you. By following these principles, you can enjoy a healthier, injury-free running journey. HAVE A LISTEN HERE Situated within ProHealth Clinic, ProPhysio offers specialist care for sports and running injuries, alongside expert treatment for a wide range of musculoskeletal conditions. We combine advanced biomechanical assessment with precision hands-on therapy and individually tailored rehabilitation programmes to address the root cause of injury and optimise long-term performance. Our modern clinic provides discreet, professional surroundings, easy access and ample parking, with early and late appointments available to suit busy schedules. 5 Greenfield Lane Hoole Chester CH2 2PA Tel : 01244 350550 email: reception@prophysiouk.co.uk Medical and Liability Disclaimer This podcast is provided for general information and educational purposes only. It does not constitute, and should not be relied upon as, medical advice, diagnosis, or treatment. The content is of a general nature and is not intended to address individual circumstances. Listeners should always seek independent advice from a suitably qualified and regulated medical or healthcare professional before taking or refraining from any action in relation to their health, injuries, or physical activity. Reliance on any information provided in this podcast is entirely at the listener’s own risk. To the fullest extent permitted by law, neither The Sapphire Running Company nor ProPhysio UK, nor their respective directors, officers, employees, contractors, or guests, shall be liable for any loss, injury, damage, or adverse outcome (whether direct, indirect, consequential, or otherwise) arising out of or in connection with the use of, or reliance upon, any information contained in this podcast. Nothing in this disclaimer is intended to exclude or limit liability where such liability cannot be excluded or limited under applicable law.

In the latest episode of the Don't Forget Your Gels podcast, host Tim Rogers engages in a heartfelt conversation with David Hall, Head of Fundraising and Communication at the Paces charity, Sheffield. With a rich background in both running and charity work, Dave shares his journey, the challenges he has faced, and the motivation that keeps him pounding the pavement. A great running podcast, for runners of all levels. Have a listen here Meet Dave Hall Dave Hall is not just a fundraising manager; he is a passionate advocate for individuals with neurological conditions. At Paces Sheffield, he works tirelessly to support children and adults affected by conditions such as cerebral palsy, strokes, and Parkinson’s disease. His dedication to providing independence through conductive education highlights the important intersection of charity work and personal commitment. Dave's Running Journey Dave's relationship with running began unexpectedly when he participated in the Sheffield Half Marathon in 2017. Despite vowing never to run again after crossing the finish line, he eventually returned to the sport, motivated by personal goals. "I like to have a challenge every year," Dave explains. He gradually fell back in love with running, discovering that it not only helped him physically but also provided mental clarity and peace. Running in Sheffield Living in Sheffield presents unique challenges for runners, primarily due to its hilly terrain. Dave describes his training routes, often utilising the nearby Transpennine Trail and Rother Valley Country Park. "I avoid hills at all costs," he admits, but recognises their benefits for fitness. He shares his experiences running the London Landmarks Half Marathon, which offered a welcome flat course compared to the challenging hills of the Sheffield Half. Marathon Training Insights Preparing for the York Marathon was a significant milestone for Dave. He started training with a flexible approach, gradually increasing his distance each month. "I would try and add a mile or two miles on the long run every month," he shares. However, personal challenges impacted his training consistency. Despite this, he completed the marathon in a very respectable 4 hours and 28 minutes, which he considers a stepping stone towards his goal of running under four hours in the future. The Role of Fundraising in Running As a charity fundraising manager, Dave emphasises the importance of leading by example. He participates in events not only for personal achievement but to represent Paces, Sheffield and inspire others to contribute. "If we're asking people to get involved, we've got to lead from the front," he states, highlighting the dual role of running for personal fitness while supporting a noble cause. In a video clip from the podcast Dave outlines the how Paces have used events to raise awareness Conclusion Dave Hall's journey is a testament to the power of resilience and passion. His experiences as a runner and a charity worker illustrate how personal challenges can intersect with professional commitments. As he continues to pursue his running goals, Dave's story inspires others to find their own motivations, whether in fitness or philanthropy. Key takeaways include the importance of setting achievable goals, the mental benefits of running, and the impact of fundraising in supporting vital causes. HAVE A LISTEN HERE If you'd like to take on a challenge for Paces you can check out their events HERE They would really appreciate your support!

In the world of running, every mile can tell a story, and for Adam Dixon, every step is not just about personal achievement but also about making a difference. In this episode of the Bitten By The Running Bug podcast series, Adam shared his journey as both a runner and as the Running and Challenge Manager at the Alder Hey Children’s Charity, revealing valuable lessons learned along the way. HAVE A LISTEN TO THE PODCAST HERE Adam's Running Journey Adam's running career took a serious turn during the lockdown, when he embarked on the Calendar Club Challenge. This challenge requires participants to run a kilometre for each day of the month, culminating in 500 kilometers over 31 days. Adam embraced this challenge, raising over £5,000 for Alder Hey, one of Europe's busiest children's hospitals, emphasising how the experience offered not just physical endurance but also a sense of purpose. The Structure of a Training Week Training for a sub-three-hour marathon demands a well-structured weekly plan. Adam shares that his training week includes a mix of easy runs, interval training, long runs, and strength workouts. For instance, a typical week might involve a 35-mile regimen, with specific emphasis on hill training in Liverpool, which he considers essential for marathon prep. He reminds beginners that while speed work is crucial for experienced runners, novices should focus on simply completing their runs. Strength Training and Injury Prevention Adam's training includes regular strength sessions, which he finds vital for injury prevention and overall performance. He chooses to attend strength classes rather than hitting the gym alone, favoring lower body workouts that enhance his running power. Adam emphasizes that strength training is not just for elite runners; it’s a fundamental component for all runners aiming to stay injury-free. The Challenge of Running Across England One of Adam's most remarkable feats was running across England—a gruelling 208 miles over seven days. With limited preparation time, he managed to carry all his supplies and complete the challenge, raising over £6000 for three children's charities. His story of encountering supportive strangers along the way highlights the power of community and the impact of running for a cause. Key Takeaways Adam Dixon's journey illustrates that running is not just a personal endeavour but a powerful means of creating change. Through his challenges, he has shown that with the right mindset, structured training, and community support, runners can achieve both personal goals and contribute to meaningful causes. His experiences serve as an inspiration for runners at all levels to embrace their passion for running while considering how they can give back to their communities, through a series of fundraising wins. f you'd like to support Alder Hey Children's Charity you can more about their running events here  HAVE A LISTEN TO THE PODCAST HERE

From Lockdown Runs to 10K Triumph: Izzy Hunter's Inspiring Journey Have a listen to the podcast here Introduction In the midst of lockdown, Izzy Hunter embarked on a journey that would not only transform her fitness but also her life. What began as a simple attempt to stay active during a global pandemic evolved into a powerful story of resilience, community support, and personal triumph. Diagnosed with scoliosis, ran her first 10K in 30-degree heat and raised £1,655 for the Scoliosis Support & Research charity. Listen to her inspirational running story and learn how she turned a running challenge into a powerful fundraising achievement. The Beginning Izzy's running journey started during lockdown when she decided to join the 5K challenge for the NHS. Despite the initial struggle, she was determined to conquer the 5K with ease. Over time, she transitioned from treadmill runs to outdoor park runs, setting her sights on a 10K race. Overcoming Challenges Running wasn't just about fitness for Izzy; it was a testament to her strength in overcoming scoliosis. Diagnosed at 12, she underwent spinal fusion surgery at 14. The surgery, which involved inserting titanium rods and screws, was a turning point, allowing her to pursue physical activities without limitations. The 10K Race Izzy chose the Walgrave 10K, a local race coinciding with the 10th anniversary of her surgery. The race was challenging, with steep hills and scorching heat, but Izzy's determination and the support of her friends and family saw her through. Her boyfriend ran alongside her, providing encouragement and support. Fundraising for a Cause Izzy's race wasn't just a personal milestone; it was an opportunity to give back. She raised nearly £2,000 for the Scoliosis Support and Research charity, a cause close to her heart. Her fundraising journey was fueled by social media, where she shared her training progress and the significance of the charity. Conclusion: Izzy's story is a testament to the power of setting personal goals and the impact of community support. Her journey from lockdown runs to a 10K triumph is an inspiration to anyone facing challenges, proving that with determination and support, anything is possible. Listen to this podcast and see how you can fundraise at your next running event with Izzy Hunter's tips. Have a listen to the podcast here

Running a marathon is not just a test of physical endurance but a journey of personal growth and discovery. Jacob Coan, a seasoned marathon runner, shares his experiences and insights on preparing for the World Marathon Majors, starting with the New York City Marathon, offering valuable tips for both novice and experienced runners. Have a listen here . The Road to the Marathon Jacob Coan's journey began in Chester, Northern England, where he discovered his passion for running during high school. Now based in Brooklyn, New York, Jacob has completed four marathons and is gearing up for his second New York Marathon. His goal is to qualify for the Chicago Marathon in 2026 and the Boston Marathon through the Queens race. Training Regimen Jacob's training is a blend of speed and endurance. He emphasises the importance of building speed through shorter races and gradually increasing mileage. His weekly routine includes five days of running, two strength sessions, and tempo intervals. Jacob highlights the significance of hill work, especially for the New York course, which is deceptively hilly due to its bridges. Coping with Climate Challenges Training in New York presents unique climatic challenges, from the sweltering heat of summer to the icy conditions of winter. Jacob shares his strategies for coping with these extremes, such as early morning runs during summer and layering up during winter. He stresses the importance of hydration and listening to one's body to avoid overexertion. The Marathon Experience Jacob describes the New York City Marathon as a cultural journey through the city's diverse boroughs. From the vibrant atmosphere of Williamsburg to the quiet challenge of the Queensborough Bridge, each section of the race offers a unique experience. Jacob advises runners to pace themselves, especially on the initial hills, and to soak in the atmosphere despite the focus on personal records. Conclusion Jacob Coan's marathon journey is a testament to the dedication and resilience required to succeed in long-distance running. His insights offer valuable guidance for runners preparing for their own marathon adventures. As Jacob continues to train and compete, his story inspires others to embrace the challenges and rewards of marathon running. Have a listen here .

Running a marathon is a goal many runners dream about—but only a few ever follow through. For Dom, the journey to the Chester Marathon  started not with elite training plans, but with lockdown runs, friendly banter, and a challenge to prove his mates wrong. This is Dom’s story of training for his first marathon, racing Chester, and breaking the sub-4 hour marathon barrier . Have a listen to the podcast here How Dom Got Into Running Like many runners, Dom’s return to running began during lockdown. He started running regularly with friends he’d previously played cricket with, raising money for men’s mental health charities . At the time, an 8km run felt like a big achievement. Work commitments eventually took over, and running dropped off for a couple of years. But over the last two years, Dom rediscovered running—this time through its social and community side . His early race progression looked like this: Mersey Tunnel 10K Liverpool Half Marathon Chester Marathon  (first full marathon) Why Chester Marathon? The idea of running a marathon initially came from a joke. After completing a 10K, Dom casually told his friends he reckoned he could run a marathon in under four hours. Their disbelief was the motivation he needed. After researching options, Chester Marathon  stood out because of: Its proximity to where Dom lives Positive reviews from other runners A scenic route through England and Wales Chester is often described as “a beautiful but challenging course”—something Dom would later fully agree with. Marathon Training: What Worked (and What Didn’t) Long Runs and Time on Feet Dom’s longest training run was 34km , with most long runs sitting between 28–32km. Due to poor weather, many of these sessions were done on a treadmill—far from ideal, but effective for building endurance. Speed Sessions and Interval Training One of the biggest improvements came from weekly track sessions  with Mickleover Running Club. These included: 400m intervals at around 4:00/km pace Short recovery periods Tough “Russian doll” sessions combining different distances and speeds Dom noticed a clear benefit from speed work, especially compared to earlier races where he hadn’t done intervals. The Big Miss: Hill Training Liverpool is flat. Chester Marathon is not . Dom admits that hill training was the biggest gap in his preparation. Despite knowing Chester was hilly, most of his training didn’t reflect that—something he plans to fix for future marathons. Race Week Nutrition and Preparation Race week was kept simple: Increased carbohydrate intake (lots of pasta) Plenty of water Daily electrolyte tablets Overnight oats and bananas prepared for race morning Dom trained with gels throughout his build-up and carried four gels on race day, ensuring nothing new was introduced during the race itself. Chester Marathon Race Day Experience Start Area and Organisation The race starts at Chester Racecourse , which made logistics straightforward. The start was clearly signposted, well organised, and featured pace groups ranging from elite times through to 5+ hour runners. Dom lined up with the sub-4 hour pacers , his target from day one. The Course and Crowd Support The route includes: Chester city centre Rolling countryside A memorable crossing into Wales  (and back again) Crowd support was excellent in Chester itself, with smaller but enthusiastic groups in rural areas. Aid stations were frequent, offering water and gels approximately every 4–6km. Weather conditions were ideal—especially fortunate given storms forecast that weekend. Pace, Performance, and the Pain For most of the race, Dom felt strong. In fact, he unknowingly set a half marathon PB during the marathon , despite Liverpool Half feeling much harder earlier in the year. At 30km, he was on track for around 3:42 . Then came the cramps. At around 33–34km, leg cramps hit hard. Regular water stops helped him manage the issue, but the final 10km were a battle of determination rather than speed. Despite this, he never lost sight of his sub-4 goal. The Final Mile and the Finish The last mile was emotional. Unexpectedly spotting friends cheering from the sidelines gave Dom a huge lift. Adrenaline kicked in, cramps eased, and he finished his fastest kilometre of the race , dipping under 5:00/km. Crossing the line back at Chester Racecourse was overwhelming—exhaustion mixed with pride and relief. He was officially a marathon runner. Post-Race Facilities and Medal Chester Marathon impressed at the finish: Ice bath barrels Massages Live music Well-stocked goody bags (including a running belt) A high-quality Chester Marathon medal  featuring the city skyline Key Lessons From Dom’s First Marathon Dom’s biggest takeaways: Hill training is essential , especially for hilly courses like Chester Speed work improves marathon pacing more than expected Active recovery (walking after long runs) helps reduce stiffness Strength training—especially glutes—can prevent lower back pain What’s Next? London and Beyond Dom is now preparing for the London Marathon , targeting 3:45 , with an ambitious stretch goal of 3:30 . He’s also entered the Berlin Marathon ballot . His next training block will include: More hill-focused running Consistent gym-based strength training Higher-quality midweek sessions Smarter long-run pacing Is Chester Marathon Worth It? For runners looking for a well-organised, scenic, challenging UK marathon , Chester delivers. Dom would recommend it to anyone—especially first-time marathon runners who want a memorable but demanding course. From lockdown miles to a sub-4 hour finish, Dom’s Chester Marathon journey proves that with consistency, community, and smart training, marathon goals are closer than they seem. Have a listen to the podcast here