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YOUR FUNDRAISING STORY

Tell your story. Inspire more support.

Your story gives people a reason to care about your cause. Learn how to explain why it matters to you, share your journey and keep supporters connected from the first message to race day and beyond.

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START HERE

These three guides will help turn your reason for fundraising into a story want to support.

TELL

YOUR STORY

Explain why you're fundraising and turn your personal connection  into a compelling story

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SHARE YOUR JOURNEY

Use your training milestones and experiences to bring supporters along with you.

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KEEP

PEOPLE

ENGAGED

Use regular fundraising updates to give supporters more reasons to donate

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ESSENTIAL GUIDES

Essential articles to help you tell your story and keep supporters engaged

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 Tailor Your Fundraising Message

Adapt your message for friends, family and colleagues  

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Raise More Through Email

Use personal emails to share your story and get more support.

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 Explain The Impact Of Donations

Show supporters how their donations can help your charity 

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 Fundraise Through Social Media

Use social media to share your story and raise more.

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Know How And When To Ask

Learn when to ask for donations and how to make each ask count.

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25 Social Media Post Ideas

Discover fresh post ideas to keep supporters  engaged.

Looking for more fundraising advice? Explore all our guides, ideas and practical tips to help you raise more for your charity.

PODCASTS FROM PEOPLE WHO'VE DONE IT

Hear how real fundraisers used their personal stories and

experiences to inspire people to support them.

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IVOR STRATFORD

Ivor explains how he used his training and fundraising journey to keep supporters interested. He shares how regular updates about his progress helped give people new reasons to engage with his campaign, while combining his personal story with different fundraising activities to keep the momentum going.

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SOPHIE BADMAN

Sophie turned her 500-mile fundraising challenge into an ongoing story by sharing individual events, training milestones and the difficult days as well as the successes. She explains why authentic updates keep supporters interested and how a personal connection to the cause can make fundraising more meaningful.

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EMMA MOORE

Emma explains why sharing the story behind your fundraising can be just as important as asking for donations. She discusses telling people why the cause matters, sharing the reality of your challenge and using personal experiences to create a story that supporters can understand and connect with.

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WILSON KRIEGEL

Wilson turned a series of distinctive endurance challenges into a fundraising story that people wanted to follow. He explains how sharing regular content, communicating directly with supporters and giving people an ongoing journey to engage with helped him maintain interest and build support for his fundraising.

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SEBASTIAN KEY

 Sebastian explains why successful fundraising is about building a genuine connection with the charity and understanding the difference your support can make. He shares how telling that story, communicating your personal motivation and bringing supporters into the journey helped him raise £34,000 through his Iceland challenge.

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AOIBHEANN DUNLEAVY

Aoibheann explains how her personal connection to the cause became an important part of her fundraising story. She shares how she used that connection alongside Facebook, Instagram and support from family, showing how an authentic reason for fundraising can encourage other people to get behind your challenge.

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Hear more real fundraising stories, practical advice and ideas from runners and fundraisers who've done it themselves.

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Already have your own race entry?

Fundraise for a participating charity and unlock rewards as you fundraise,

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