
YOUR FUNDRAISING STORY
Tell your story. Inspire more support.
Your story gives people a reason to care about your cause. Learn how to explain why it matters to you, share your journey and keep supporters connected from the first message to race day and beyond.

START HERE
These three guides will help turn your reason for fundraising into a story want to support.
TELL
YOUR STORY
Explain why you're fundraising and turn your personal connection into a compelling story

SHARE YOUR JOURNEY
Use your training milestones and experiences to bring supporters along with you.

KEEP
PEOPLE
ENGAGED
Use regular fundraising updates to give supporters more reasons to donate

ESSENTIAL GUIDES
Essential articles to help you tell your story and keep supporters engaged

Explain The Impact Of Donations
Show supporters how their donations can help your charity

Know How And When To Ask
Learn when to ask for donations and how to make each ask count.
Looking for more fundraising advice? Explore all our guides, ideas and practical tips to help you raise more for your charity.
PODCASTS FROM PEOPLE WHO'VE DONE IT
Hear how real fundraisers used their personal stories and
experiences to inspire people to support them.

IVOR STRATFORD
Ivor explains how he used his training and fundraising journey to keep supporters interested. He shares how regular updates about his progress helped give people new reasons to engage with his campaign, while combining his personal story with different fundraising activities to keep the momentum going.


SOPHIE BADMAN
Sophie turned her 500-mile fundraising challenge into an ongoing story by sharing individual events, training milestones and the difficult days as well as the successes. She explains why authentic updates keep supporters interested and how a personal connection to the cause can make fundraising more meaningful.


EMMA MOORE
Emma explains why sharing the story behind your fundraising can be just as important as asking for donations. She discusses telling people why the cause matters, sharing the reality of your challenge and using personal experiences to create a story that supporters can understand and connect with.


WILSON KRIEGEL
Wilson turned a series of distinctive endurance challenges into a fundraising story that people wanted to follow. He explains how sharing regular content, communicating directly with supporters and giving people an ongoing journey to engage with helped him maintain interest and build support for his fundraising.


SEBASTIAN KEY
Sebastian explains why successful fundraising is about building a genuine connection with the charity and understanding the difference your support can make. He shares how telling that story, communicating your personal motivation and bringing supporters into the journey helped him raise £34,000 through his Iceland challenge.


AOIBHEANN DUNLEAVY
Aoibheann explains how her personal connection to the cause became an important part of her fundraising story. She shares how she used that connection alongside Facebook, Instagram and support from family, showing how an authentic reason for fundraising can encourage other people to get behind your challenge.

Hear more real fundraising stories, practical advice and ideas from runners and fundraisers who've done it themselves.
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