SEARCH RESULTS

Creating a fundraising page is one of the first and most important steps in your charity fundraising journey. Whether you're running a marathon, taking on a challenge event, or supporting a cause close to your heart, your fundraising page acts as the central hub for your campaign. It's where supporters learn about your story, connect with your motivation, and ultimately decide whether to donate. While setting up a page is quick and easy, building one that inspires people to give takes a little more effort. The most successful fundraisers go beyond the standard template, adding personal stories, compelling images, regular updates, and clear fundraising goals that encourage supporters to get involved. In this guide, we'll show you how to create a fundraising page that stands out, attracts donations, and helps you maximise your impact for charity. Which Fundraising Platform? Your fundraising page is at the heart of your fundraising efforts but where do you get one from? There are literally hundreds of fundraising platforms around the world and you can set up a page on any of them really easily. But before you start you need to speak with the charity that you're going to raise money for. It's very likely that if you have a guaranteed entry from a charity, that the event will have a contractual relationship with a specific platform that requires the charity runners to use that one and not a competing platform. Once you know which platform you're going to use then you need to create an account and set up a page. It's all very easy, but it's also very easy to do the bare minimum. You'll get a template when you create a page and it's this template that acts as the default option for so many runners. It shouldn't be so. This is simply the framework that you need to personalise. So many runners, just use the template that the fundraising platforms provide and do nothing else. That is not the way to do it. Spend an hour adding some extras and everything could be so different. How To Build A Fundraising Page Detail your story Give as much information on your charity and why you're running for them. Detail your relationship with the charity, if you have one, and tell everyone why they should support that charity. Don't just rely on the words in the template, use your own. Add compelling images and videos Add as many images to the page as the template will allow. Really make it personal. Include pictures of the people that have inspired you to run for this charity and change the images on a regular basis. Most fundraising platforms now support video content either directly or through linked social media channels. A short video explaining why you're fundraising can often be more powerful than several paragraphs of text. It adds personality, authenticity, and helps supporters connect with your cause on a more emotional level. Even a simple smartphone video can make a huge difference to engagement and donations. Keep it up to date Your fundraising page should tell an ongoing story rather than simply ask for money. Share updates about your training, including your longest run, your first race, personal bests, difficult sessions, and setbacks you've overcome. People enjoy following a journey and often become more invested as race day approaches. These updates also provide fresh content to share on social media, giving you additional opportunities to remind people about your fundraising efforts. Choosing The Right Fundraising Target One of the biggest mistakes fundraisers make is setting a target that is either too low or unrealistically high. Before choosing your target, speak to your charity and understand what is expected of you. Some events have minimum fundraising requirements 9those where you run using a charity entry), while others are entirely flexible (if you have your own entry). Consider how many people are likely to support you and what donation amounts you can realistically expect. It's often better to set an achievable target initially and then increase it as you gain momentum. Early success creates confidence and encourages further donations. As you get closer to your target you must then increase it slightly. If someone sees your page for the first time and you're either past the target or really close to it they won't be that motivated to donate a decent amount. If you look like you still have a long way to go the chances are they will leave a bigger donation. Keep doing this as you get close to a target. Make The First Donation People are far more likely to donate when they can see that others already have. If possible, make the first donation yourself or ask a close friend or family member to contribute when the page goes live. A fundraising page with £0 raised can sometimes discourage potential supporters. A page that already has activity and donations demonstrates momentum and gives others confidence to get involved. Explain Where The Money Goes Many people support charities because they understand the impact their donation will make. Rather than simply stating the name of the charity, explain exactly what their work achieves. For example, explain how donations fund research, support families, provide essential services, or help communities. The more clearly you can demonstrate the difference a donation makes, the more likely people are to support your campaign. Say Thank You Either on your fundraising page, by social media, email or in person, it's really important to say thank you when donations are made. On some platforms you can send a thank you automatically when a donation is made and that's a good option, which you can then follow up. The more you thank people the more inclined they are to mention you to others. Getting people to your page Social Media It's so much easier these days to tell people about your fundraising through your social media channels. Put the url of your fundraising page in your Insta bio, include it on your Facebook page, keep tweeting and if you're into TikTok and Snapchat, keep plugging it on those as well. Give your followers regular updates on your channels. If you're in the business world, LinkedIn is a great place to drive people from. Make sure when you're thanking people you use these channels to do it. Sharing is key to social media success. The more shares you can get for your related posts the better. Most social platforms have some form of sharing facilities, Find out the most effective and make the most of the tech. Check out these posts about how to use social media channels: Facebook Instagram TikTok WhatsApp Linkedin Word Of Mouth Don't be scared of telling as many people as you can about what you're doing. Most people are happy to support charities so don't be shy. The monies aren't going to you, they are going to charity, so just be bold and upfront. send them details on text once you've spoken to them. Email Signature Most of us use email on a daily basis so in addition to any email blasts you do to promote your fundraising activity make sure that you add details of your fundraising page to your email signature. This is a subtle but highly effective way of promoting what you're doing. One click and the recipient will be on your freshly updated page and hopefully a donation follows very quickly afterwards! Media Talk to your local media. They may be inundated at certain times of year, but it's always worth contacting your local newspapers, radio station, or even better bloggers and new sites. If they run a story it's just a click to your page. Build A Website If you're really keen you can build a website to promote what you're doing. There are so many third party website builder options now and it doesn't have to cost you a great deal if you go for the basic monthly option. If you have to raise a huge sum for say a New York or Boston entry this may well be the way to do it. Then you can include links to your fundraising page, your social channels and include as much copy and as many images as you like. Finally A fundraising page is much more than a place to collect donations, it’s your opportunity to tell a story, inspire support, and build momentum for your fundraising campaign. The difference between an average page and a highly successful one often comes down to the effort you put into personalising it, keeping it updated, and actively sharing it with others. Remember, people donate to people as much as they donate to causes. By explaining why the charity matters to you, showcasing your journey, and regularly engaging with supporters, you can create a fundraising page that encourages generosity and helps you exceed your target. Take the time to make your page stand out, thank those who support you, and never be afraid to spread the word. Every share, conversation, and update could lead to another donation and help make a real difference to the charity you're supporting. Have a listen to our podcast on creating the perfect fundraising page

If you've got a running event coming up and you've decided to fundraise, one question often comes up when it's time to get started: Should I focus on Facebook or Instagram? The answer is simple: both platforms can help you raise money, but they work in different ways. Understanding the strengths of each can help you reach more supporters, increase donations, and share your fundraising journey more effectively. For charity runners, Facebook combines reach, storytelling, community engagement, and easy donation sharing in a single platform. While Instagram is excellent for showcasing your training journey, Facebook remains one of the most effective places to turn supporters into donors. The strongest fundraising-specific Facebook features are usually Groups, Shares, clickable links, and access to older family/friend networks: these are the features that Instagram, TikTok, and other platforms generally can't match as effectively for generating donations. Facebook Has The Bigger Audience, and Potentially A Better Audience Facebook remains the largest social media platform in both the UK and the US. Recent estimates suggest there are approximately 38 million Facebook users in the UK and 295 million Facebook users in the US. For fundraisers, this matters because Facebook is where many of your potential donors already spend time. Friends, family members, colleagues, neighbours, former classmates, and community groups are all likely to be active on Facebook. Many people raising money for charity find that a large proportion of their donations come from people they already know, making Facebook an ideal place to share fundraising updates and donation links. Instagram may have fewer users overall, but it remains incredibly popular. Current estimates suggest 35–36 million Instagram users in the UK and 170–180 million Instagram users in the US. Instagram is particularly effective for sharing visual content, making it perfect for documenting your training journey. Photos from long runs, race preparation, fundraising milestones, and behind-the-scenes moments can help supporters feel connected to your challenge. You can find out more about using Instagram for your fundraising here. One of Facebook's biggest advantages for charity fundraising is the age profile of its users. While younger audiences often spend more time on platforms like Instagram and TikTok, Facebook remains particularly popular among adults aged 35 and over. Many users are in their peak earning years, have established careers, and are more likely to have disposable income available for charitable giving. For marathon fundraisers, this is important because donations often come from parents and extended family, work colleagues and professional contacts, socal community members, friends from school, university, and previous workplaces and sports clubs and community groups These audiences are highly active on Facebook and are often more likely to make a donation than younger social media users. In contrast, Instagram typically has a younger audience. While it can be excellent for generating awareness and engagement, Facebook is often the platform where fundraisers receive a larger proportion of their donations. This is why many successful charity runners use Instagram to tell their story and Facebook to drive donations. Together, they create a powerful fundraising combination. What's Different About Facebook? While many social media platforms can help you spread the word about your challenge, Facebook offers several unique features that make it particularly effective for fundraising. Clickable Links in Every Post Unlike some platforms where links are restricted, Facebook allows you to include clickable fundraising links directly in your posts. This removes friction from the donation process and makes it easier for supporters to contribute immediately. Shares One of Facebook's greatest strengths is its ability to amplify your message through shares. When a friend shares your fundraising post, your challenge is exposed to an entirely new network of potential supporters. This can significantly extend your reach beyond your immediate circle of friends and family. Community Groups Facebook Groups provide access to highly engaged communities that are difficult to reach elsewhere. Potential groups include local community groups, running clubs, workplace groups, alumni networks, sports clubs and charity supporter groups. A single post in the right group can generate donations from people who may never have heard of your fundraising challenge otherwise. Events Facebook Events can be used to promote fundraising activities alongside your race, such as quiz nights, bake sales, raffles, training runs, or charity challenges. Supporters can RSVP, invite friends, and receive reminders, helping increase participation and donations. Long-Form Storytelling Facebook allows you to write longer posts than most social platforms. This gives you the opportunity to explain why you're running, share personal experiences, and highlight the impact of the charity you're supporting. Stories create emotional connections, and emotional connections drive donations. Comments and Conversations Fundraising is often driven by relationships. Facebook's commenting system makes it easy for supporters to ask questions, leave encouragement, and engage with your updates. Every comment can also increase the visibility of your post, helping more people see your fundraising appeal. Memories and Ongoing Connections Many Facebook users have built networks over years or even decades. Former colleagues, school friends, university classmates, neighbours, and extended family members are often connected on Facebook in a way they are not on other platforms. These connections can be particularly valuable when fundraising, as charitable giving is often influenced by personal relationships. A start line selfie is always a good idea. Well done to Julie Teague who raised over £3000 running the London Marathon for St Raphael's Hospice The best approach on Facebook For a running event the most effective Facebook fundraising strategy is not simply posting your donation link repeatedly. The people who raise the most money usually take supporters on a journey and make them feel part of the challenge. However, simply posting a donation link once and hoping for the best rarely works. The most successful fundraisers use Facebook to tell a story, build momentum, and keep supporters engaged throughout their training journey. This is the same with most other forms of social media. Start With a Strong Launch Post Your first fundraising post should explain what event you're running, which charity you're supporting, why the cause matters to you, your fundraising target and have a clear link to your fundraising page People are far more likely to donate when they understand the personal reason behind your challenge. Share Your Training Journey Don't wait until race day to post updates. Regular training updates help supporters feel invested in your success. Share your long training runs, early morning starts, training milestones, setbacks and challenges and photos from your runs. These posts remind people about your fundraiser without constantly asking for donations. Use Photos and Videos Posts with images and videos typically attract more engagement than text-only updates. Simple content works well, like a sweaty post-run selfie, a screenshot of your training app, a video update after a long run and photos from fundraising events. Authenticity often performs better than polished content. Share Fundraising Milestones People like supporting progress. When you reach milestones such as 25% of your target, halfway to your goal, £100, £500 or £1,000 raised etc. Share an update and thank everyone who has contributed. Seeing momentum encourages additional donations. Thank Your Donors Publicly A public thank-you serves two purposes. First, it shows appreciation to those who have donated and second, it reminds others that people are supporting your challenge and may encourage them to donate as well. Post in Relevant Facebook Groups Many runners successfully raise additional funds by sharing their challenge in groups, but always remember to check group rules before posting fundraising links. More on this below. Increase Activity as Race Day Approaches The final few weeks before the event are often when donations increase significantly. Share countdown posts, final training runs, fundraising progress updates and race preparation. Creating a sense of urgency encourages people who have been meaning to donate to finally take action. Post on Race Day Race day is one of the best fundraising opportunities. Share a pre-race photo, updates during the event if possible, your finish-line photo, your medal picture. Many supporters wait until race day to donate. Make One Final Ask After the Event Don't stop fundraising the moment you cross the finish line. A final post thanking supporters and explaining that donations are still open for a short period can generate a surprising number of last-minute contributions. The Formula for Success The most effective Facebook fundraising strategy follows a simple formula: Tell your story + share your progress + thank supporters + make it easy to donate. People donate to people more than they donate to causes. The more supporters feel connected to your journey, the more likely they are to contribute and help you reach your fundraising goal. A good rule of thumb is to post 2–3 times per week during training, then increase to daily updates in the week before the event, when donations tend to peak. Why Facebook Remains a Fundraising Powerhouse For charity runners, Facebook combines reach, storytelling, community engagement, and easy donation sharing in a single platform. While Instagram is excellent for showcasing your training journey, Facebook remains one of the most effective places to turn supporters into donors. The strongest fundraising-specific Facebook features like Groups, Shares, clickable links, and access to older family/friend networks are the features that Instagram, TikTok, and other platforms generally can't match as effectively for generating donations.

When people think about charity fundraising events, they often imagine runners taking on marathons, cyclists tackling long-distance challenges, or supporters securing places in major races to raise sponsorship. But there's another fundraising model gaining momentum: events designed, organised, and delivered entirely by charities themselves. Cobalt Medical Charity has embraced this approach with two standout community events: the Reindeer Run and the Extreme Colour Run, both created to raise funds while introducing new audiences to the charity's work. For Head of Fundraising Louise Cook, creating their own events was about more than simply raising money. She tells us more on this fascinating podcast. HAVE A LISTEN TO THE PODCAST HERE Why Organise Events In-House? That philosophy became the foundation of the charity's event strategy. By managing events in-house and securing support from local partners such as Dunkertons Cider, Cobalt was able to deliver high-quality experiences while ensuring that as much income as possible went directly towards supporting patients and services. Creating events internally also allowed the charity to maintain control over costs, participant experience, branding, and fundraising outcomes. "You want to actually give people a really good event, but keep the costs low because when you want to support a charity, you want to make sure the maximum amount of money goes to the charity." The Extreme Colour Run: A New Twist on a Popular Format The charity's newest fundraising initiative, the Extreme Colour Run, took the familiar colour run concept and added a challenging twist. Participants tackled a demanding 5K route that climbed steeply uphill while being showered with colourful powder along the way. The event attracted 300 participants, sold out two weeks before race day, and drew people from across Gloucestershire, Birmingham, Wales, and London. What made the event particularly successful was its ability to attract people who had never previously engaged with the charity, helping Cobalt expand its reach while generating vital income. If you'd like to support Cobalt Medical Charity you can find our more here The Work Nobody Sees While participants enjoyed the fun atmosphere, months of preparation had taken place behind the scenes. Venue negotiations, route planning, volunteer recruitment, risk assessments, environmental considerations, and contingency plans for bad weather all played a role in making the event successful. However, Louise believes the planning should remain invisible to participants. "As an event participant, I don't actually want you to think about what I'm doing because I want you to come and think, 'My God, that was an amazing event.'" Building Community Through the Reindeer Run Alongside the Extreme Colour Run, Cobalt's Reindeer Run has become a festive favourite. Designed with families in mind, participants don reindeer antlers and enjoy a fun, active event in the lead-up to Christmas. The focus is on creating an accessible community experience that combines fundraising with festive fun. The event demonstrates that successful charity fundraising doesn't always need to be competitive or challenging. Sometimes it's about creating memorable experiences that bring people together. Warming up for the Reindeer Run Making Charity Running Events Accessible One of the most refreshing aspects of Cobalt's approach is its attitude towards fundraising expectations. Rather than relying heavily on sponsorship targets, the charity focuses on creating value through the entry fee itself, ensuring participants know their contribution is already making a difference. This removes barriers for those who want to support a cause but may not feel comfortable asking friends and family for donations. "You don't have to do the fundraising, but you can make a difference by paying £10, £15 or £20 to take part and your money will make a difference." More Than Just a Fundraising Event The success of both the Extreme Colour Run and the Reindeer Run highlights an important lesson for charities everywhere: events can do far more than raise money. They build awareness, strengthen community relationships, attract new supporters, and create positive experiences that keep people engaged long after the finish line. As charities continue to look for innovative ways to connect with supporters, Cobalt's experience shows that a well-organised community event can be one of the most powerful fundraising tools available. Sometimes, making a difference starts not with a marathon, but simply by showing up and getting involved. HAVE A LISTEN TO THE PODCAST HERE

Protein is having a moment. From high-protein yoghurts and cereals to protein coffees and snack bars, supermarket shelves are packed with products promising extra grams of this popular nutrient. Social media is full of influencers sharing protein-packed meals, and it seems almost every food brand is launching a high-protein version of its products. For runners, however, protein is far more than just a trend. It plays a crucial role in repairing and rebuilding muscles after training, helping the body recover from the demands of running. Adequate protein intake can support recovery, maintain muscle mass, and help runners adapt to their training, whether they're preparing for their first 5K or a marathon. What is Protein? Protein is one of the three main macronutrients, alongside carbohydrates and fats. It is made up of amino acids, often referred to as the building blocks of the body. These amino acids are used to create and repair muscles, bones, skin, hormones, enzymes, and other essential tissues. Protein can be found in a wide range of foods, making it easy to include in a balanced diet. Animal-based sources include lean meats such as chicken, turkey, beef, pork, and lamb, as well as fish and seafood including salmon, tuna, mackerel, prawns, and cod. Eggs and dairy products such as milk, Greek yogurt and cottage cheese are also excellent sources of protein. Plant-based options include beans, lentils, chickpeas, peas, edamame beans, tofu, tempeh, and other soy-based foods. Nuts and seeds such as almonds, peanuts, walnuts, pumpkin seeds, chia seeds, and sunflower seeds can also contribute to your daily protein intake. Whole grains including oats, quinoa, wholewheat pasta, and brown rice contain smaller amounts of protein, while protein-enriched foods such as high-protein yogurts, cereals, and milk drinks have become increasingly popular. By combining a variety of these foods throughout the day, runners can easily meet their protein needs while benefiting from a wide range of other important nutrients. What Does It Do? Protein plays a crucial role in maintaining and repairing body tissues. Every day, the body breaks down and rebuilds proteins as part of normal function. Protein supports immune health, helps transport nutrients throughout the body, and contributes to the production of enzymes and hormones. For active individuals, protein becomes particularly important because exercise causes small amounts of muscle damage. Consuming adequate protein helps repair this damage, allowing muscles to recover, adapt, and become stronger. Protein For Runners? Running places significant stress on muscles, tendons, and connective tissues. While carbohydrates are the primary fuel source for running, protein is essential for recovery and adaptation after training. Protein helps repair muscle fibres damaged during long runs, interval sessions, and strength training. It also supports the maintenance of lean muscle mass, which is important for running efficiency and injury prevention. In addition, protein can help runners feel fuller for longer, supporting healthy eating habits and overall nutrition goals. Do Runners Need More? Yes, runners generally require more protein than sedentary individuals. The exact amount depends on factors such as training volume, intensity, age, and overall goals. Most recreational runners benefit from consuming between 1.2 and 1.6 grams of protein per kilogram of body weight per day. Endurance athletes with higher training loads may require even more, particularly during periods of heavy training or when recovering from injury. Rather than consuming all protein in one meal, runners should aim to spread their intake evenly throughout the day. Including a source of protein at each meal and snack can help maximise recovery and muscle repair. Aim to include 20–30g of protein within an hour of finishing a run or workout. Pairing protein with carbohydrates helps replenish energy stores and supports muscle recovery, helping you get the most from your training. Protein Supplements? While whole foods should form the foundation of a runner's nutrition plan, protein supplements can be a convenient way to increase intake when needed. Popular options include whey protein, casein protein, and plant-based powders made from pea, soy, rice, or hemp protein. These supplements can be useful after training sessions when preparing a balanced meal is not practical. However, supplements are exactly that; a supplement to a healthy diet, not a replacement for it. Most runners can meet their protein requirements through food alone, but protein powders can offer a practical solution for busy schedules, travel, or increased training demands. Ultimately, ensuring adequate protein intake is one of the simplest ways runners can support recovery, maintain muscle health, and perform at their best. Try these protein-focused recipes 1. Greek Yogurt Breakfast Bowl Approximately 25g protein per serving. Perfect for a quick breakfast or post-run recovery snack. Ingredients 250g Greek yogurt 1 tbsp honey 1 handful mixed berries 1 tbsp chia seeds 30g granola Add Greek yogurt to a bowl. Top with berries, chia seeds, and granola. Drizzle with honey and serve. 2. Chicken and Rice Recovery Bowl Protein: Approximately 35g per serving. A simple meal that provides both protein and carbohydrates for recovery. Ingredients 150g cooked chicken breast 150g cooked rice 1 cup mixed vegetables 1 tbsp olive oil Salt and pepper Cook the vegetables in olive oil for 5 minutes. Add the cooked chicken and heat through. Serve over rice and season to taste. 3. Tuna and Sweetcorn Jacket Potato Protein: Approximately 30g per serving. An easy lunch packed with protein and energy. Ingredients 1 large baked potato 1 tin tuna in spring water 2 tbsp light mayonnaise or Greek yogurt 2 tbsp sweetcorn Bake the potato until soft. Mix tuna, sweetcorn, and mayonnaise. Split the potato open and fill with the tuna mixture. 4. Egg and Veggie Omelette Protein: Approximately 24g per serving. Great for breakfast, lunch, or a light evening meal. Ingredients 4 eggs ½ pepper, diced Handful spinach 30g grated cheese Salt and pepper Whisk the eggs in a bowl. Cook the vegetables in a non-stick pan for 2–3 minutes. Add eggs and cook until nearly set. Sprinkle over cheese, fold, and serve. 5. Peanut Butter Protein Smoothie Protein: Approximately 30g per serving. Ideal after a hard training session when you need quick nutrition. Ingredients 1 scoop protein powder 1 banana 1 tbsp peanut butter 250ml milk Handful ice cubes Place all ingredients in a blender. Blend until smooth. Serve immediately. Finally Protein has become one of the most talked-about nutrients in recent years, but for runners its importance goes far beyond the latest food trend. As one of the body's key building blocks, protein plays a vital role in repairing muscles, supporting recovery, and helping the body adapt to training. Although runners typically need more protein than less active individuals, most can meet their requirements through a balanced diet that includes a variety of protein-rich foods. Supplements can offer a convenient option when needed, but they should complement, not replace, good nutrition. By understanding the role of protein and ensuring adequate intake, runners can support both their performance and long-term health.

For most runners, completing a marathon is a remarkable achievement. For others, the challenge lies not just in crossing the finish line but in chasing ambitious time goals that require months of disciplined training, meticulous pacing, and unwavering mental focus. In the latest podcast from Sapphire Running Zone, Adam Dixon shares his experience of running the Manchester Marathon in a very impressive 2 hours and 57 minutes. Along the way, he offers valuable insights into training, race strategy, nutrition, and the mindset required to perform at your best. HAVE A LISTEN TO THE PODCAST HERE From Casual Runner to Competitive Marathoner Adam's running journey accelerated during the COVID years, when he began taking training more seriously and focusing on structured marathon preparation. Despite balancing work with Alder Hey Children's Charity and everyday life commitments, he has steadily developed into a highly capable endurance athlete. Interestingly, his Manchester Marathon training block wasn't ideal from the outset. A three-week trip to Japan delayed the start of focused training until late January, yet he still managed to build a successful programme around speed sessions, long runs, gym work, and easy mileage. His average training volume was around 37 miles per week; lower than many runners targeting a sub-three-hour marathon. The Importance of Strength Training and Hills For A Sub 3 Hour Marathon One recurring theme throughout Adam's interview was the importance of strength training. While many runners focus exclusively on mileage, Adam credits gym work and hill training as key contributors to marathon success. He regularly incorporated interval sessions, long runs with significant elevation gain, and strength work to build resilience. Rather than chasing marathon pace during every run, he focused on making his body stronger and more efficient. "The biggest one for me is mindset. You need to have a positive mind." This philosophy extended beyond physical preparation. Adam believes that enjoying the process and approaching training with a positive attitude is just as important as the workouts themselves. The Manchester Marathon Experience Having previously completed Manchester Marathon, Adam was eager to return. The combination of a fast course, excellent organisation, and local convenience made it an easy choice. Despite arriving later than planned due to traffic and road closures, he quickly settled into his race rhythm. One of the standout features of Manchester Marathon was the crowd support. Adam compared the atmosphere favourably with some of the biggest marathon events in the world, praising the thousands of spectators who lined the streets throughout the course. "The support was immense," he explained, highlighting how the crowds created an unforgettable race-day environment. Running a Smart Marathon For many runners, one of the most valuable parts of the conversation was Adam's explanation of pacing. His target was to run between 6:40 and 6:45 per mile. If he found himself running even a few seconds too quickly, he deliberately slowed down to preserve energy for later in the race. The result was an exceptionally well-executed performance. His second half marathon was only 30 seconds slower than the first, an almost perfect pacing strategy. "I always think it's better to leave more in the tank towards the end." Rather than chasing time early and risking a dramatic slowdown, Adam focused on maintaining consistency throughout the race. It's a lesson that applies whether you're aiming for a sub-three marathon or simply trying to achieve a personal best. Nutrition: The Often Overlooked Performance Tool Adam also shared his race-day nutrition strategy. Using the same products he trained with, he consumed a gel approximately every three and a half miles, taking a total of eight gels throughout race day, including one before the start. He believes this consistency has helped him avoid the dreaded marathon "wall" that many runners experience. His advice was simple: never experiment with new nutrition products on race day. Alongside gels, Adam also incorporated beetroot shots and daily creatine supplementation into his preparation, helping support recovery and performance throughout the training cycle. The Emotional Finish As the finish line approached, Adam knew he was on course to break three hours. Months of training, sacrifices, early mornings, and hard sessions were about to pay off. The result was a highly emotional finish and a personal milestone that reflected every hour invested in the journey. "No one can take that away from you. That's something that you've earned." It's a powerful reminder that marathon success is about far more than a finish time. Every runner who commits to the process earns something valuable through the experience. If you'd like to join Adam and run for Alder Hey Children's Charity you can find out more here Beyond Manchester: Taking on an Ultra Challenge Just weeks later, he entered a Backyard Ultra event, where runners complete a 4.1-mile loop every hour until only one participant remains. Although he fell short of his ambitious 100-mile target, he still completed 54 miles and gained valuable lessons about endurance, mindset, and the unique mental challenges of ultra-running. The experience reinforced his belief that success in endurance sport is as much about mental resilience as physical fitness. What's Next? Adam's next target is the Warsaw Marathon, where he'll aim to improve further and chase a Good For Age qualifying time for the London Marathon. To bridge the gap between his current personal best and his next goal, he plans to increase his weekly mileage, continue strength training, and add more mobility and rehabilitation work into his routine. For runners of every ability, Adam's story offers a valuable reminder that progress comes from consistency, smart training, and self-belief. Whether your goal is three hours, four hours, or simply finishing your first marathon, the principles remain the same: Train consistently. Stay patient. Trust the process. Believe in yourself. HAVE A LISTEN TO THE PODCAST HERE

Creatine is one of the most researched and effective sports supplements available, known for its ability to improve performance, support recovery, and enhance strength and power. While it is often associated with weightlifters and sprinters, creatine can also offer valuable benefits for runners, particularly those incorporating speed work, interval training, or strength sessions into their programme. Understanding how creatine works, its potential advantages, and how to use it effectively can help runners make informed decisions about whether supplementation is right for their training goals. What Is Creatine? Creatine is a naturally occurring compound produced by the kidneys, liver and pancreas. It is made from three amino acids: arginine, glycine, and methionine, which are also the building blocks of protein. While creatine is often associated with protein, it is not classified as a protein itself. Creatine serves as a rapid energy source for muscles, particularly during short, high-intensity activities such as sprinting, hill repeats, and strength training. It also supports exercise performance, recovery, and may help reduce the risk of injury following intense physical activity. How Can Creatine Help Runners Improve Performance And Recovery? Improved Sprint Speed and Finishing Power Creatine enhances the body's phosphagen energy system, helping runners generate explosive power during sprints, interval workouts, and strong finishing kicks at the end of a race. Increased Glycogen Storage Research suggests that creatine may improve the muscles' ability to store glycogen, providing additional fuel for longer training sessions and endurance efforts. Faster Recovery Creatine can help reduce muscle damage and inflammation following hard workouts, allowing runners to recover more quickly between training sessions. Enhanced Strength and Power For runners who incorporate strength training into their programme, creatine supports lean muscle development, increased power output, and improved training adaptations. Cognitive Benefits Endurance running places significant demands on mental focus. Studies have shown that creatine may help reduce mental fatigue and support cognitive performance during prolonged exercise. Considerations for Distance Runners Water Retention and Weight Gain Creatine increases water content within muscle cells, which can result in a temporary weight gain of approximately 1–2 kg (2–5 lb). While this is generally beneficial for muscle function, some runners may notice a slight impact on weight-sensitive endurance performance. Strategic Use Many distance runners choose to use creatine during base training or strength-focused phases of their programme. Some may discontinue supplementation 8–10 weeks before an important race if they wish to minimise any additional water weight. How and When to Take Creatine Take 3–5 grams of creatine monohydrate daily by mixing it with water, juice, or a protein shake. Consistent daily use, including on rest days, is the most important factor for achieving its benefits. Choose the Right Type Creatine monohydrate is the most extensively researched form of creatine. It is effective, affordable, and generally well tolerated. More expensive forms of creatine have not been shown to provide superior results. Determine Your Dosage The standard approach (recommended) is to take 3–5 grams per day. This will gradually saturate your muscle creatine stores over approximately 3–4 weeks. To reach full saturation more quickly, take 20–25 grams per day (split into four 5 g servings) for 5–7 days, followed by a maintenance dose of 3–5 grams daily. This is called the loading phase. How to Consume It Combine creatine powder with 250–300 ml of water, juice, or a protein shake. It dissolves most easily in room-temperature or warm liquids but can also be taken with cold drinks. Unlike stimulant-based supplements, creatine works through long-term muscle saturation rather than immediate effects. Take it at any time of day that fits your routine and helps maintain consistency. Best Practices Because creatine draws water into muscle cells, maintaining adequate hydration is important for both performance and overall health. Daily supplementation is key. Missing several days can reduce muscle creatine stores and diminish its effectiveness over time. Summary How can creatine help runners improve performance and recovery? Creatine is a safe, well-researched supplement that can provide meaningful benefits for runners, including improved sprint performance, enhanced recovery, increased strength, and reduced mental fatigue. While it may cause a small amount of temporary water retention, its advantages often outweigh this consideration, particularly during training phases focused on building strength and power. For most runners, a simple daily dose of 3–5 grams of creatine monohydrate is all that is needed to support performance and recovery. As with any supplement, consistency is key, and when combined with a well-structured training programme and balanced nutrition, creatine can be a valuable addition to your running toolkit.

Running a Spring marathon in the UK is a challenge at the best of times. Training through winter, balancing family life, and preparing for 26.2 miles is enough to test anyone’s commitment. For Simon Webb, though, the Manchester Marathon was about much more than crossing a finish line. It was about supporting his daughter, raising awareness for scoliosis, and proving to himself that he could take on something he’d never attempted before. In a recent Sapphire Running Zone Runner Review Podcast with Tim Rogers, Simon shared the highs, lows, and lessons from his first marathon experience. HAVE A LISTEN TO THE PODCAST HERE How a Dog Walk Turned Into Marathon Training Like many runners, Simon didn’t start with ambitions of completing a marathon. After stepping away from sports like football and tennis, he was looking for something he could fit around work and family life. Living in a rural village gave him easy access to countryside trails, and after getting a dog during lockdown, running became a natural extension of daily walks. What started as casual runs soon became 10k's, then half marathons, and eventually a marathon goal. But there was another reason behind his decision. After his daughter Isla was diagnosed with scoliosis and underwent spinal fusion surgery, Simon decided to use the Manchester Marathon as an opportunity to raise money for the Scoliosis Support and Research charity. “Once you sign up for that, it does motivate you. You don’t want to let people down.” That sense of purpose would become one of the biggest driving forces throughout his training. Training Through Winter And Through Family Challenges Simon followed a structured online training plan lasting around 14 weeks. The plan introduced more than just mileage, adding strength work, recovery days, and speed sessions into the mix. Like many first-time marathoners, he quickly discovered that consistency matters more than heroics. His routine typically included: Three runs per week One long run a week Faster training sessions Strength and mobility work Gradually increasing weekly mileage His longest run reached just over 30km, with a target of 35km. However, life had other plans. Just as he was approaching the peak phase of training, his daughter underwent surgery. Time that would have been spent chasing extra miles was instead spent supporting his family and visiting the hospital. Looking back, it’s a reminder that marathon training rarely happens in perfect conditions. The Strange World of Marathon Tapering After months of building fitness, runners are suddenly told to do less. For Simon, tapering felt almost unnatural. As the weather improved and running became more enjoyable, he found himself wanting to keep pushing. Instead, he had to trust the process, reduce his mileage, and focus on recovery. By race week, he was more than ready. In his own words, he felt like: “A cat on a hot tin roof, ready to go by the time the day comes.” Anyone who has trained for a marathon will recognise that feeling. Race Day: The Manchester Marathon Delivers Simon travelled to Manchester the day before the race and stayed overnight. As a Manchester United fan starting near Old Trafford added a special touch to the experience. Photos with football legends’ statues were a fitting way to begin one of the biggest sporting days of his life. The wave system gave runners plenty of space, and this worked in his favour, providing open road ahead rather than crowded conditions. The first half of the marathon felt comfortable; the weather was great, the crowds were enthusiastic, and Simon even spent part of the race chatting with another runner he’d just met. Importantly, he resisted the temptation to go too fast. The Moment Every Marathon Becomes Real For many runners, the marathon truly begins around the 30km mark. For Simon, that was exactly the case. Up to halfway, everything felt under control. Through the next 10km, fatigue gradually crept into his legs. Then the real battle started. His quads began to tighten, his pace started to slow, and the ambitious goal of breaking four hours slipped further away. At that moment, the challenge became less about time and more about determination. “At one point I had to psychologically let go of my target of four hours and just say the target now is to get finished.” Rather than stopping to walk, Simon relied on a lesson learned from a previous half marathon. Once he stopped moving, getting going again became much harder. So he kept running. Slowly and painfully, but continuously. He put on his headphones, focused inward, and simply concentrated on reaching the finish line. Relief And Pride After four hours and nine minutes, Simon crossed the finish line. His overwhelming feeling wasn't celebration. It was relief. After months of preparation, fundraising, family commitments, and 26.2 miles of effort, he had done it. The medal felt really special. Seeing friends waiting at the finish made it even better. His official finishing time of 4:09 was slightly outside his four-hour target but still comfortably faster than he ever imagined when he first signed up. A tough last few miles for Simon, seen here at the finish Raising £2,500 for Scoliosis Support & Research If completing a marathon wasn't enough, Simon also exceeded his fundraising goals in spectacular fashion. His original target was £1,000. By race day, he had already raised £2,000 and shortly afterwards, that figure climbed to £2,500. Much of that success came from support within his local community. One of the standout fundraising events was a charity race night held at the village hall. The event included: A DVD of horse races Bets on each race, with half to the winner and half to the charity Food and drinks A community raffle Support from local businesses donating prizes The raffle alone raised around £250, while the event generated over £500 in total. It became more than a fundraiser; it became a community event that people genuinely enjoyed. If you'd like to join Simon and run for Scoliosis Support & Research find out more here Why He's Already Signed Up Again Immediately after finishing, Simon had one thought: "I'm never doing that again." It's a familiar reaction among marathon runners. After a few weeks of recovery, conversations with friends, and reflection on the experience, his perspective changed. The unfinished business of that four-hour barrier started calling. Now he's already entered next year's Manchester Marathon. With one marathon under his belt and the lessons of experience behind him, there is every chance he'll come back stronger. Final Thoughts Simon's story is a reminder that marathon running isn't just about times and medals. It's about commitment, family and community. Sometimes, it's about finding strength when life presents challenges that are far bigger than running. Manchester gave Simon a marathon finish. More importantly, it helped raise £2,500 for a cause close to his family's heart and brought an entire community together in support. For a first marathon, that's an achievement worth celebrating. HAVE A LISTEN TO THE PODCAST HERE

When Tim Rogers from the Sapphire Running Zone podcast sat down with Andrea Watt, Stewardship Officer at the Stroke Association and lifelong runner from northeast Scotland, the conversation quickly became about far more than marathon times or medal collections. It was a story about resilience, rediscovering joy in running, and the remarkable community that forms around fundraising events. They also talked about how the London Marathon has changed over the years. HAVE A LISTEN TO THE PODCAST HERE Andrea has spent eight years working with the Stroke Association, supporting fundraisers across the UK who take on everything from marathons and half marathons to bake sales, golf days, and community events. In her role, she helps supporters stay motivated, offers fundraising advice, and celebrates their achievements along the way. But outside of work, she is also one of those people who genuinely loves the process of running itself, the training, the atmosphere, and the shared sense of purpose that comes with race day. “Every mile in the dark, every 5:30 alarm, every run where you came back soaked through; it’s all worth it.” Running London Marathon in 1997 Andrea’s own marathon story began with the 1997 London Marathon, a very different event from the one runners know today. Back then, there were no GPS watches, no Strava uploads, and no social media countdowns documenting every training run. She remembers filling in a paper application form from a magazine, posting it in a letterbox, and somehow getting lucky enough to secure a place. Training was equally old-school. Andrea and a friend would drive around York trying to estimate long-run distances because there were no running apps to map routes. Nutrition plans barely existed in the mainstream running world, and she can’t remember thinking about gels or hydration strategies at all. Her soundtrack for the race was a cassette tape playing through a Walkman tucked into a bum bag. Fundraising Before Social Media The fundraising process was completely different too. Running for the British Heart Foundation, she carried around a paper sponsor form at work and collected donations in cash from colleagues. Family members had no live tracking app to follow her progress on race day. Instead, they relied on instinct, luck, and eventually a newspaper supplement listing finishers’ names and times days later. Despite all the technological changes since then, Andrea still treasures that original medal, even though she jokes that it is “about the size of a ten pence piece” compared to the huge medals runners receive today. For her, it represents something much bigger than the race itself; proof that she could do something difficult and meaningful. Returning to Running After Life Took Over After stepping away from running for several years while raising her two children, Andrea returned to the sport in her forties. Since then, she has completed another 11 marathons and more than 40 half marathons, including the New York City Marathon and the London Marathon. What stands out most when she talks about these races is not pace or performance, but experience. “I don’t think I’ve said ‘never again’ yet. I think there are more marathons to be run.” Why New York Marathon Felt So Special Her memories of New York are especially vivid. The logistical challenge of getting to the start line alone felt like part of the adventure. She travelled with her husband and daughters after her 19-year-old daughter Rebecca secured a ballot place, and Andrea decided she couldn’t miss the opportunity to run it too. Race morning began before dawn, with thousands of runners wrapped in old hoodies and blankets boarding the Staten Island Ferry in near darkness. Because there was no bag drop, everyone wore layers they intended to throw away before the race started. Andrea described the atmosphere as part sporting event, part festival with runners from around the world quietly sharing nerves, excitement, and anticipation while helicopters buzzed overhead and volunteers handed out coffee and bagels. Andrea and daughter Rebecca at the start of the New York City Marathon 2025 Andrea’s Best Fundraising Advice Alongside her experiences as a runner, Andrea also offered invaluable insight into the fundraising side of marathon culture. Having supported countless runners through the Stroke Association, she believes one of the biggest mistakes people make is being reluctant to ask for support. “Do not be shy. Do not be embarrassed. You are going to be part of the biggest fundraising day in the world.” For Andrea, successful fundraising starts with confidence and creativity. She encourages runners to involve their entire community rather than relying only on close friends and family. Before one marathon, her local village shop even created a mannequin dressed in her running kit and displayed it in the window alongside a QR code linking directly to her fundraising page. The idea generated conversations, donations, and a real sense of community ownership around her challenge. Turning Donors Into Part of the Journey One of her most successful fundraising ideas was breaking the marathon route into sponsored miles. Donors could choose a specific mile to sponsor, perhaps matching a birthday, anniversary, or favourite part of the course, and Andrea would dedicate that section of the race to them. She then attached supporters’ names to ribbons she wore during the marathon itself. By linking each donation to a physical part of the course, supporters felt emotionally invested in the journey. Instead of simply giving money, they became part of the story. Andrea would message donors saying things like, “You’re getting me across Tower Bridge,” or “You’ll carry me through Canary Wharf.” The campaign quickly snowballed. If you'd like to join Andrea and raise funds for Stroke Association head here Why Charity Running Creates Such Strong Connections What also came through strongly in the conversation was Andrea’s belief that marathons are about far more than individual achievement. Working in the charity sector has shown her how deeply personal many fundraising journeys are. Behind every vest is a story, someone running in memory of a loved one, celebrating survival, or simply wanting to make a difference. On race day, she says, those individual stories combine into something collective. Charity runners recognise one another instantly through shared colours and logos. A simple thumbs-up or tap on the shoulder from another runner wearing the same charity vest can provide a huge emotional lift during difficult miles. “I just try to run with a huge smile on my face; it makes the miles go quicker.” Andrea celebrates at the end of the 1997 London Marathon Still Chasing New Finish Lines With The Running Community At 54, Andrea has no plans to slow down. She already has several half marathons lined up this year, including the Aberdeen Half Marathon, as well as Loch Rannoch Marathon and more international marathon ballots for races such as Berlin, Chicago, and Sydney. Her immediate target is to reach 50 half marathons, but she speaks about the future with the same enthusiasm she had describing her first London Marathon nearly three decades ago. Perhaps that is what makes Andrea’s story resonate so strongly. In an era where running can sometimes feel dominated by statistics, pace charts, and social media comparisons, she represents something refreshingly simple: the joy of participation, the power of community, and the reminder that the experience itself matters far more than the finish time. HAVE A LISTEN TO THE PODCAST HERE

For most runners, completing a marathon is the pinnacle of endurance. For Ivor Stratford, it was just the beginning. In the latest episode of the Sapphire Running Zone podcast, host Tim Rogers sat down with endurance athlete Ivor Stratford to unpack one of the world’s toughest foot races: the legendary Marathon des Sables. Over six brutal stages and 270 kilometres across the Sahara Desert, Ivor battled exhaustion, hallucinations, illness, extreme heat, and relentless terrain, all while carrying his own food and equipment on his back. Have a listen to the podcast here What Is The Marathon des Sables? The Marathon des Sables, often called “the toughest footrace on Earth”, is a multi-stage ultramarathon held in the Sahara Desert in Morocco. This year’s edition was the longest in the event’s history: 270 kilometres (168 miles) Six stages Eight days in the Sahara Completely self-supported Runners carry almost everything they need: Food Sleeping equipment Safety gear Medical supplies The Training Nobody Sees While the race itself sounds dramatic, Ivor says the preparation was often painfully repetitive. For six months leading into the event, his life revolved around training, recovery, and logistics. Weekly mileage peaked at around 100 miles, combined with gym sessions designed to strengthen his legs for endless desert terrain. One of his most demanding workouts? Hours spent on a treadmill at maximum incline wearing multiple layers and carrying a weighted pack. “You’re staring at a white wall for one to three hours at a time, looking like a lunatic.” To simulate desert conditions, Ivor and his wife travelled to Dubai, where he spent over a week running 10–18 miles daily in desert heat while testing gear, clothing, and hydration strategies. The physical workload wasn’t the hardest part. Balancing training with business, travel, marriage, and fundraising required relentless discipline. A Nightmare Before The Marathon des Sables Had Even Started Shockingly, Ivor nearly didn’t make it to the start line. The day before the race began, he became violently ill in the desert camp. Dehydrated, delirious, and repeatedly vomiting, he collapsed outside the medical tent and spent hours receiving treatment. “I genuinely thought I wasn’t even going to start the race.” The culprit appeared to be severe dehydration and heat exposure, despite months of heat training beforehand. Ironically, one of the race’s strangest mandatory items ended up saving him: beef stock cubes. Doctors advised him to consume them regularly for salt and electrolytes. From that point onward, he carried a strict routine, that worked: One cube in the morning One at lunch One at dinner Running Through The Sahara The terrain was far more varied than Ivor expected. Some sections were runnable hard-packed trails. Others were deep sand dunes so steep runners had to crawl on hands and knees. “One dune wasn’t a dune. It was basically a mountain.” The longest stage, a punishing 100-kilometre effort, began at 5am and pushed runners through the night. That’s when things became surreal. After more than 15 hours on the move, exhaustion triggered vivid hallucinations. Ivor described: Thousands of imaginary desert mice A giant “20-foot rabbit” An entire forest that didn’t actually exist The Harsh Reality Of Desert Living The physical challenge was only part of the experience. Runners slept shoulder-to-shoulder in communal tents, waking at 4am in freezing temperatures after nights spent on rugs in lightweight sleeping bags. Food quickly became another battle. Ivor carried dehydrated expedition meals and calorie-dense flapjacks, but struggled to eat enough while burning: 5,000–7,500 calories daily More than 10,000 calories on the 100km stage “You’re starving, but you don’t want to eat.” Even with careful preparation, conditions took a toll on competitors. Some runners suffered severe blisters requiring extensive medical treatment, while others dropped out entirely. Roughly 10% of participants failed to finish. The Finish Line After nearly a week in the desert, Ivor crossed the final finish line to cheering crowds, music, camels, and dancing local performers. The emotion was overwhelming. “It was the most insane feeling crossing that finish line.” Watch Ivor finish in this emotional video Raising £15,000 For Charity Alongside the physical challenge, Ivor used the race to raise money for two charities close to his heart: Dreams Come True Hospice of St Francis Through social media updates, local fundraising events, and sponsorship support, he has already raised more than £11,500, with hopes of surpassing £15,000 and eventually reaching £20,000. You can support him here. What’s Next? For many people, finishing Marathon des Sables would be enough. Not for Ivor. Next on the schedule: The North Downs Way 100 A sub-24-hour finish attempt. Qualification for the Western States lottery And ultimately…Moab 240 in 2027 A 240-mile ultramarathon through the deserts and mountains of Utah. Apparently one desert isn’t enough... Final Thoughts What stands out most from Ivor Stratford’s story isn’t just endurance; it’s preparation, resilience, and adaptability. From hallucinations in the Sahara to surviving on stock cubes and sheer determination, the Marathon des Sables tested every aspect of physical and mental toughness. Despite all of it, Ivor’s final message was simple: “If you’re thinking about doing it, I cannot recommend it enough.” Have a listen to the podcast here

For many runners, the London Marathon is a bucket-list event. For Julie, it became something much bigger: a deeply personal challenge, a tribute to loved ones, and a journey that tested her resilience in ways she never expected. Speaking on the Sapphire Running Zone podcast with host Tim Rogers, Julie reflected on her first-ever marathon experience representing St. Raphael’s Hospice in South London. What emerged was a story not just about running 26.2 miles, but about grief, courage, community, and discovering strength she never realised she had. have a listen to the podcast heRE Lungs on fire Julie’s relationship with running started decades ago and not exactly with love at first sight. At 18, she forced herself out for painful runs while at university, struggling through short distances with “lungs on fire.” But gradually, persistence turned into passion. Over the years, running became woven into her life. She ran in many countries, built memories with family, and used running as emotional release and connection., yet one thing always remained off-limits in her mind: the marathon. “I always told myself I couldn’t do a marathon.” Julie secured a charity place with St. Raphael’s Hospice, an organisation deeply meaningful to her and her family. The hospice’s work supporting people and families through end-of-life care gave Julie a powerful motivation far beyond personal achievement. Injuries, Treadmills and Unexpected Detours Marathon training rarely goes perfectly, and Julie’s preparation was anything but straightforward. Only weeks after securing her place, she suffered a nasty fall during a Parkrun, severely injuring her ankle. The injury stopped her training for nearly three months. Julie refused to let the setback end her marathon dream and by January, she was back training, battling through one of the wettest winters in recent memory. Then came another unexpected twist. A trip to Malaysia during training coincided with the Iran War that diverted her return flight to Oman for five days after conflict broke out near Qatar. Instead of abandoning training, Julie used hotel treadmills in intense heat and humidity to stay on track. Remarkably, the experience actually improved her confidence and pacing. The Emotional Rollercoaster of Marathon Training As race day approached, Julie discovered the mental challenge of marathon preparation could be just as difficult as the physical one. The taper period, when runners reduce mileage to recover before race day, brought exhaustion, nerves, and restless energy. Like many marathon runners, she struggled with the strange contrast of wanting to push harder while simultaneously protecting herself from injury. By race morning, excitement finally overtook fear. “It was the closest experience for an adult to Christmas Day… if you were terrified of Santa at the same time.” Despite difficult train journeys into London, Julie found comfort in the atmosphere building across Greenwich as thousands of runners gathered together. The energy, anticipation, and shared nerves transformed the morning into something unforgettable. Tower Bridge Highs and Canary Wharf Lows The early stages of the race felt magical. Julie described the residential streets of Woolwich and Greenwich filled with music, dancing, cheering crowds, and carnival-like energy. The iconic moments came quickly; Cutty Sark, London Bridge, and then the unforgettable run across Tower Bridge. For the first half of the race, everything clicked. She even recorded her fastest-ever half marathon time. Like many London Marathon runners, the emotional comedown after Tower Bridge hit hard. The route toward Canary Wharf became mentally tougher and fatigue started creeping in. Julie admitted she likely started too fast, fuelled by adrenaline and excitement. Hydration became increasingly important in the unusually warm conditions, forcing her to adjust constantly on the move. If you'd like to run for St Raphael's Hospice you can find out more here Running Through London and Through Memories As the marathon entered its final miles, the experience became intensely emotional. London wasn’t just the race location for Julie, it was the backdrop to her entire life. She had lived, worked, and raised her daughter there. She had run those streets with her late husband years before. Approaching Parliament and Birdcage Walk, memories flooded back. Her brother jumped into the crowd to encourage her home, while her family waited near the finish. “I stopped and hugged them… and that was the moment where I thought, ‘I’ve done it.’” Crossing the finish line wasn’t simply the completion of a marathon. It represented years of memories, loss, resilience, and personal growth all colliding in one unforgettable moment. The Unexpected “Loss” After the London Marathon One of the most relatable moments of the conversation came after the race itself. Julie described the emotional emptiness many marathon runners experience once the training and goal suddenly disappear. “There’s almost a sense of slight grieving for it.” For months, marathon preparation dominates life; long runs, recovery, schedules, sacrifices, and anticipation. Then suddenly, it’s over. Tim noted how common this feeling is among marathon runners, which is why many immediately start searching for their next challenge. For Julie, that next challenge is already forming, with races planned later this year and a renewed desire to run socially with others. Raising £3,000 for St. Raphael’s Hospice Alongside completing her first marathon in an impressive 4:18, Julie also raised nearly £3,000 for St. Raphael’s Hospice. Initially uncomfortable asking people for money, she found creative ways to fundraise: Hosting a Christmas raffle for neighbours Organising a rain-soaked charity car wash Holding a workplace bake sale Sharing the hospice’s story more openly and confidently By the end of the journey, she realised fundraising wasn’t about asking for herself. It was about giving people the opportunity to support a cause that genuinely mattered. And she now believes she could do even more next time. More Than a Marathon Julie’s story captures something many runners understand but struggle to explain. The marathon isn’t simply about finishing 26.2 miles. It becomes a vehicle for reflection, healing, identity, and community. What started as “something she couldn’t do” became one of the most meaningful experiences of her life. Judging by the way she talks about already getting “itchy feet,” this probably won’t be her last London Marathon. have a listen to the podcast here

For most runners, the London Marathon is a huge challenge. Months of training, sore legs, self-doubt, early mornings, and nerves all build toward one unforgettable day. But for Eleanor Thomas, crossing the finish line at the 2026 London Marathon meant overcoming far more than the usual marathon struggles. Living with multiple physical and mental health conditions, including fibromyalgia, rheumatoid arthritis, PTSD, ADHD, autism, and a rare condition affecting her kneecaps; Eleanor was told her body should barely tolerate walking, let alone 26.2 miles. Yet, she finished the London Marathon. Not alone, though. Alongside her was Lisa Phee, her support runner through the Richard Whitehead Foundation, who became far more than just a guide on race day. Together, they created a story about resilience, teamwork, and refusing to let limitations define what’s possible. Have a listen to the podcast here How it all started Eleanor’s marathon journey began the same way many do: watching the London Marathon on television and imagining herself there. “I just wanted to do it,” she explained. “For myself, but also for other people with mental and physical health conditions; to show people that you can do it.” “I looked at the TV and thought, ‘Yeah, I can do that.’ And I’ve done it.” After unsuccessful attempts in the standard ballot, Eleanor realised she would need additional support to safely complete the event. That led her to the London Marathon disability team, who connected her with the Richard Whitehead Foundation’s support runner programme. From there, everything changed. The Foundation paired her with Lisa, an experienced marathon and ultra runner with years of involvement in the running community and parkrun volunteering. What began as a support arrangement quickly became a genuine friendship. Building Trust Before Race Day Rather than meeting for the first time on marathon morning, Eleanor and Lisa spent months preparing together. They met regularly for training walks, discussed Eleanor’s health conditions openly, and talked through the realities of race day, from pacing and pain management to anxiety and logistics. Lisa knew the marathon itself would be tough. She also understood that trust would matter just as much as physical preparation. “We wanted to meet beforehand because I think that gave us the best chance of succeeding,” Lisa said. “It gave me a chance to understand Eleanor and what she needed.” The pair even walked the final 10K of the course together before race day so Eleanor could visualise the finish and know what to expect when exhaustion inevitably kicked in. Race Morning: Straight Into the Unknown On marathon morning, there was little time to overthink.The pair met in London, made their way to the start, dropped their bags, and within minutes were moving toward the start line. For Eleanor, emotions hit immediately. “It felt emotional and like a blur,” she said. “Like going on a night out, except I wasn’t drunk. I was drunk on the marathon.” The crowds, noise, and scale of the event were overwhelming at times, particularly early in the race, but the real battle came from within. On race morning, several of Eleanor’s conditions flared badly. Severe pain from fibromyalgia and arthritis combined with endometriosis symptoms that left her physically struggling almost from the beginning. “I felt like I’d been run over,” she admitted. At certain points, she sat on the pavement in tears. Every time, Lisa was there. “Come on,” she would tell her. “You’ve trained for this. You’ve worked through the cold and rain for this. We’re getting you to that finish line.” The Longest Miles For many marathon runners, “hitting the wall” comes somewhere between 15 and 20 miles. For Eleanor, the wall appeared almost immediately. The pair walked steadily through London, navigating landmarks like Tower Bridge and Canary Wharf while managing pain, fatigue, emotions, and mounting exhaustion. At one stage, the marathon pacer vehicle loomed behind them, a reminder of the race cut-off times. Instead of pressure, the experience became something unexpectedly powerful. The marathon officials, cyclists, volunteers, and crowds stayed with them. Even late into the evening, spectators lined the streets cheering them forward. “That support kept us going,” Lisa said. “People stayed out there clapping every single runner home.” As the race stretched beyond eight hours, the challenge became less about pace and more about persistence. At around mile 25 Eleanor reached breaking point. “I can’t finish,” she told Lisa. Lisa’s response was exactly what Eleanor needed. “I told her Alex from the marathon team said if I leave you, I don’t get my medal either,” she laughed. “So we’re finishing this together.” Step by step. Breath by breath. They kept moving. “You get the same medal as the world record holder. We do the same course.” If you would like to find out more about the Richard Whitehead Foundation head here Crossing the London Marathon Finish Line When they finally turned onto Birdcage Walk and approached the finish, emotion took over. “I cried, cheered, and felt so happy,” Eleanor said. “Weirdly, all the pain disappeared for a moment.” After more than nine hours on the course, she had done it. A woman who had never even completed a parkrun before signing up for the London Marathon had crossed one of the world’s most iconic finish lines. While Eleanor was celebrating, Lisa, who had spent the entire day holding everything together, suddenly fell ill. “One minute she was fine,” Eleanor laughed. “The next minute she was outside being sick.” It was the perfect reflection of the emotional and physical effort both women had poured into the day. More Than a Marathon Perhaps the most powerful part of Eleanor’s story is that the medal itself almost became secondary. Yes, she completed 26.2 miles. Yes, she proved doubters wrong. But the experience also created something deeper: confidence, community, and connection. “I’ve now got a friend,” Lisa said.“A memory for life,” Eleanor replied. Their story is a reminder that marathon running is not only about times, splits, or personal bests. Sometimes it’s simply about refusing to give up. “Sometimes, courage is simply continuing to take the next step.” An incredible finish to an incredible journey Inspiring Others to Try Eleanor hopes her story encourages others living with disabilities or health conditions to believe that endurance sport can still belong to them. “If you want to do it, do it,” she said. “Definitely go for the support runner programme because I wouldn’t have done it without them.” have a listen to the podcast here

For many runners, signing up for a race is a personal challenge; a way to improve fitness, test endurance, or tick off a bucket-list event. Increasingly, runners are turning those miles into meaningful fundraising opportunities for charities close to their hearts. On this episode of the Sapphire Running Zone podcast, Emma Walker shared how “own place runners” are becoming one of the most valuable parts of modern charity fundraising. Emma works as a Senior Fundraiser for the Ayrshire Hospice, supporting runners taking part in events like the London Marathon, Edinburgh Marathon, Great Scottish Run, and local races across Scotland. Her message was simple: you do not need an official charity place to make a real difference. HAVE A LISTEN TO THE PODCAST HERE What Is an “Own Place” Runner? In the charity running world, there are generally two types of participants: Charity place runners: runners who receive an entry from a charity and commit to raising a fundraising target. This target is known as the pledge. Own place runners: runners who secure their own race entry independently and choose to fundraise voluntarily. While charity place runners are incredibly important, Emma explained that own place runners can actually have a huge impact financially because charities don’t need to pay for their race entry. For organisations like the Ayrshire Hospice, every saved cost matters. The hospice costs £8.7 million every year to operate, with £4.7 million coming directly from charitable donations and fundraising efforts. That means community support is not just appreciated; it is essential. “Every single penny that they raise goes directly to support the hospice.” Small Donations Create Huge Impact One of the biggest misconceptions Emma hears from runners is that fundraising only matters if you raise hundreds or thousands of pounds. In reality, even modest donations can make a tangible difference. She shared a simple but powerful example: a £20 donation could provide Kodak photo paper, allowing hospice patients to create precious memories with loved ones during their stay. That emotional connection often resonates far more strongly than large fundraising targets. “Even if it’s £20… every single penny matters.” For many runners, that realisation removes the pressure and makes fundraising feel accessible rather than intimidating. Why Storytelling Matters More Than Fundraising Targets Throughout the conversation, Emma repeatedly returned to one idea: fundraising is not just about money. It is also about awareness, community, and human connection. Many runners participate in memory of a loved one or to support a cause that has touched their family directly. Others simply want to support an organisation that plays an important role in their community. Sharing that “why” is often the key to successful fundraising. Whether through social media posts, WhatsApp messages, race-day selfies, or short video updates, runners who openly share their journey tend to inspire the most support. She highlighted one London Marathon runner who steadily raised money over an entire year through raffles, race nights, and regular video blogs. The consistency, not just one big fundraising ask, made the difference. “It’s all about consistency.” The Emotional Power of Running for Charity Training for a marathon or half marathon can be challenging under any circumstances. Adding fundraising on top requires time, emotional energy, and vulnerability. Emma believes running for a cause can also become a powerful source of motivation. When weather conditions were brutal during marathon training season in Scotland, she regularly checked in with runners, encouraging them through difficult long runs and reminding them why they started. For many participants, fundraising transformed running from a personal challenge into something much bigger. As Emma described, some runners crossed finish lines in tears, not because of the physical achievement alone, but because of what the fundraising represented emotionally. The charity’s role, she explained, is to ensure every supporter feels seen, appreciated, and connected to the impact they are making. That support includes: Welcome emails and regular check-ins WhatsApp groups for runners Fundraising advice and materials Opportunities to visit the hospice Sharing patient and family stories Race-day encouragement and celebration The goal is to create a genuine community around the event experience. If you'd like to join Emma's running team at Ayrshire Hospice you can find out more here The Rise of Community-Led Charity Events The podcast also explored how partnerships and community-led events are opening new opportunities for charities. Emma described the hugely successful Run the Runway at Glasgow Prestwick Airport, where runners completed races directly on the airport runway. Across two years, the event raised an astonishing £312,000, with the airport covering all operational costs, including medals, T-shirts, and logistics. The event demonstrated what becomes possible when communities, businesses, and charities work together. Why More Runners Should Consider Fundraising Perhaps the most compelling takeaway from the discussion is that fundraising does not need to be overwhelming. You do not need: a huge social media following, a dramatic personal story, or a massive fundraising target. You simply need a willingness to try. As Emma emphasised, many runners are surprised by how supportive friends, family, and colleagues become once they share what they are doing. Even the smallest donations contribute to meaningful care for people facing life-limiting illness. For runners already planning to enter races, becoming an own place fundraiser could be one of the simplest ways to create lasting impact beyond the finish line. Sometimes, the most meaningful miles are the ones run for someone else. HAVE A LISTEN TO THE PODCAST HERE

Running a marathon changes people. For Amber Whitaker, Sports Events Manager at the Young Lives vs Cancer charity, completing the London Marathon was about far more than crossing a finish line. It was a journey through grief, self-belief, fundraising, injury setbacks, and ultimately discovering what she was capable of. In this episode of the Sapphire Running Zone podcast, Amber sat down with Tim Rogers to reflect on her first marathon experience and share lessons for fundraisers and runners alike. HAVE A LISTEN TO THE PODCAST HERE The beginnings Amber’s running journey began in 2017 after losing her nan to cancer. Inspired by the care provided by a local hospice and motivated by the atmosphere of the Brighton Half Marathon, she signed up for her very first race despite having “genuinely no running experience whatsoever.” “If you’d told me five years ago, ‘Amber, you’re going to run the London Marathon,’ I would not have believed you.” Living in Brighton and training along Southend seafront while on a university placement year, Amber gradually discovered not just a love of running, but the sense of purpose that often comes with charity events. After completing her first half marathon, Amber continued to challenge herself. She later returned to run Brighton Half again with her partner in support of Rocking Horse, a local children’s hospital charity. Everything changed when she unexpectedly secured a ballot place for the London Marathon. Like many runners, though, the journey to race day wasn’t straightforward. Injuries forced her to defer her original entry, but rather than rush back too soon, she focused on recovering properly and giving herself enough time to train with confidence, including taking on the Royal Parks Half Marathon in October 2025. The Importance of Preparation Instead of following a shorter plan, Amber opted for a 20-week marathon build-up to give herself more flexibility and reduce pressure if injuries interrupted her progress. That decision proved crucial when she later dealt with an IT band issue during training. She also highlighted the importance of mental preparation. For Amber, marathon training wasn’t just about building physical endurance, it was about learning to believe she could actually complete the distance. That mindset became especially important during the taper period and the nervous days leading up to race morning, where self-doubt began to creep in despite months of hard work. “You’re gonna cross that finish line whether you walk, crawl, hop; however you do this, you’re gonna do it.” Experiencing the London Marathon Amber vividly described the atmosphere of the London Marathon as “electric” from start to finish. Moments like seeing family and friends along the course, running past Cutty Sark, and approaching Tower Bridge became emotional milestones throughout the race. The overwhelming support from spectators, charity cheer points, and fellow runners helped carry her through difficult moments, particularly when she hit “the wall” earlier than expected. Like so many marathoners, the final miles became a true test of resilience. But once Big Ben and Buckingham Palace came into view, everything shifted. The finish line transformed from a distant goal into a reality she could finally see for herself. Alongside the challenge itself, fundraising played a huge role in Amber’s marathon journey. She chose to support Blood Cancer UK after her father’s blood cancer diagnosis and ultimately raised around £1,500 for the charity. “We’ve done this amazing thing and we’re going to make such a difference to this charity.” Throughout the podcast, Amber shared practical fundraising advice, including starting fundraising early, sharing training updates on social media, and connecting supporters to the personal story behind the challenge. Most importantly, she emphasised choosing a charity that genuinely means something to you. That emotional connection made both the fundraising and the marathon itself feel far more meaningful. If you'd like to join Amber's team and run for Young lives vs Cancer find out more here What’s Next? Although Amber admitted she never expected to want another marathon after finishing London, she has already entered the ballot again. For now, she’s focusing on maintaining her fitness, enjoying shorter runs, and considering future half marathons and new challenges like Hyrox events. One thing is clear: the London Marathon may have started as a once-in-a-lifetime goal, but it certainly doesn’t sound like the end of her running journey. HAVE A LISTEN TO THE PODCAST HERE

Runners for the charity Phab took on the TCS London Marathon, starting in Greenwich and finishing on The Mall, metres from Buckingham Palace. The runners had a truly unique tour of the capital. Running on closed roads cheered on by tens of thousands is an experience like no other. But where exactly does it take you and what are the highlights? This is their story. Miles 1–3: The Start & Woolwich Whatever your wave start time make sure you get to the start in plenty of time to soak up the incredible atmosphere. The London Marathon begins from three separate start lines near Blackheath: the Blue, Green and Red starts. The early miles head east through Charlton and Woolwich, passing the grand Royal Artillery Barracks on Woolwich Road, one of the longest Georgian façades in the country. There's a downhill around mile 3 where the three separate coloured courses merge into one at Woolwich. If you're planning to meet a friend who started from a different start area this is the place to do it, but make sure you have agreed on the exact spot. 'See you at mile 3' won't be enough! Miles 3–4: Woolwich and Charlton After the courses merge, runners head west back towards Greenwich. There's a short but sharp uphill climb around 4 miles. It's not a huge hill by most standards, about 400 metres long at a 4% gradient, but it's one of the very few significant elevation changes on an otherwise extremely flat course. By the heady standards set by this event this is a quieter part of the course and there isn't quite as much to see in this area. It's a good chance to get focused after the excitement of the start area. Miles 5: Greenwich The real crowd atmosphere begins here. Runners pass through Greenwich town centre, with thousands of spectators lining the streets. The pubs are packed and it's where you see one of the most iconic landmarks on the route. Mile 6: Cutty Sark, Greenwich The famous Victorian tea clipper, Cutty Sark, sits in dry dock in Greenwich, and runners pass right alongside it. The crowds here are enormous and the atmosphere is fantastic, It's a huge crowd hotspot with a fantastic atmosphere runners a real boost at a point in the race where legs are still fresh enough to enjoy it. The iconic ship provides a great backdrop and the noise from spectators here is incredible. Depending on when you started it can be slow around here with thousands of runners packed into a narrow section of the course. The Old Royal Naval College is also visible in this section, providing a stunning architectural backdrop as runners make their way through historic Greenwich. Miles 7–8: Deptford & Surrey Quays After the Cutty Sark the course heads through Deptford, a less glamorous but well-supported stretch, before passing through Surrey Quays at around mile 8. The route follows the south bank of the Thames through this section. Crowds are thinner here than at the headline landmarks, but they still give runners great support. Miles 8–9: Rotherhithe & Bermondsey The course continues through Rotherhithe and into Bermondsey, running along Jamaica Road. This is a long, fairly straight urban stretch. Not the most scenic part of the course, but still some solid crowd support and a chance to settle into race pace. Mile 10: Approaching Tower Bridge The excitement starts to build as runners begin to sense Tower Bridge approaching. The course swings north through Bermondsey towards the river, and the anticipation in the crowd grows. Runners know that the halfway point and one of the most iconic moments of the entire race is just ahead. Mile 11: Jamaica Road / London Bridge Area The course continues north through Bermondsey, with the Thames getting closer. Crowd support builds noticeably as runners approach the river and the anticipation for Tower Bridge grows. Runners can often start to glimpse the Tower ahead. Mile 12: Tower Bridge The absolute showpiece moment of the entire race. Runners cross the Tower of London and then hit Tower Bridge, arguably the most photographed and celebrated point on the course. The roar of the crowd here is extraordinary. Nothing prepares runners for this part of the course. It's full of charities supporting their runners and the noise is deafening. An enormous emotional and psychological boost. Miles 12–13: North Bank / Wapping After crossing Tower Bridge runners turn right and head along the north bank of the Thames for the first time, heading east along The Highway through Wapping. This is also the halfway point of the race. The atmosphere dips slightly after the Tower Bridge high, and it's a mentally important stretch to stay focused. Seeing runners coming the other way, eight miles or so ahead can be challenging. Miles 13–14: Limehouse The course continues east through Limehouse, heading down Westferry Road into the Isle of Dogs. It's quieter here, but there is still plenty of support. This is a good place to arrange to see friends and family. Mile 15: Isle of Dogs / Canary Wharf approaches Runners enter the Isle of Dogs loop with the Canary Wharf skyline looming ahead, a dramatic and impressive sight. The skyscrapers provide a really impressive urban backdrop as the course winds around the docklands. Miles 16–17: Canary Wharf The course winds through the heart of Canary Wharf, London's financial district, with towering skyscrapers on all sides including the iconic pyramid-topped One Canada Square. It's a visually dramatic section but can be difficult thanks to the high-rise buildings creating wind tunnels. There are a few twists and turns and GPS can be patchy. Crowds are much better than they used to be, but still lighter than the miles ahead. Mile 17: Westferry Road This is cited as one of the tougher psychological stretches of the course. It's a long, exposed road and fatigue is beginning to set in for many runners and the relative quiet makes it mentally demanding. Another great place to arrange to meet friends and family. Miles 17–18: Mudchute & Isle of Dogs The course loops around the north side of the West India Docks through Mudchute — a quieter, more residential part of the Isle of Dogs. The Mudchute Farm is nearby, making it a popular family spectator spot. Encouragement from the crowd here can feel especially meaningful precisely because it's less packed. Miles 18–19: Back through Canary Wharf Runners get a second pass through the Canary Wharf area heading in the opposite direction, which can be disorientating but also gives another glimpse of the dramatic skyline. Mile 20: Poplar High Street Another of the course's tougher sections, this is a long straight road through Poplar heading back west towards Limehouse. This is where the famous "wall" hits many runners, crowds are thinner, and it's very much a heads-down, grind-it-out stretch. Getting through mile 20 is a major psychological milestone for most marathon runners. Mile 21: Limehouse & Commercial Road Runners leave the Isle of Dogs loop and head west along Commercial Road through Limehouse. This is still a tough, exposed urban stretch but there's a growing sense that the worst is behind you. It's one of the loudest and most energetic crowd spots on the entire course despite being off the main tourist trail. Mile 22: Back to The Highway / Tower of London The course swings back onto The Highway and runners pass Tower Bridge for the second time, this time on the north side looking up at it rather than crossing it. Then comes the Tower of London on Tower Hill, a stunning medieval landmark that signals to runners they are now firmly in the home straight. Crowd support surges again here and runners can sense that there isn't too far to go. Miles 22–23: Lower & Upper Thames Street A fast, largely downhill stretch running along the north bank of the Thames through the City of London. Runners pass under several bridges and through Blackfriars, where there's a notable uphill climb out of the Blackfriars underpass at around mile 23.5. It's short but brutal on tired legs. Miles 23–24: Victoria Embankment This is one of the most atmospheric sections of the entire race. The crowd is enormous and packed tightly against the barriers, the London Eye comes into view across the river, and runners know they are tantalisingly close. The noise here is unbelievable. Mile 25: Westminster / Big Ben Runners turn off the Embankment and are greeted by the sight of Big Ben and the Houses of Parliament. It's an overwhelming moment and many runners are crying here, overcome with emotion. The knowledge that the finish is now less than a mile away gives most runners a final surge of adrenaline. Mile 25.5: Birdcage Walk The course runs along Birdcage Walk with St James's Park on the left and the Parliament buildings visible ahead. The crowds are enormous and the atmosphere is electric. Runners begin to dare to believe they are going to make it. Mile 26: The Turn onto The Mall Runners make the final right turn around Buckingham Palace, catching a glimpse of the famous facade, before turning left onto The Mall. This is one of the most iconic finishing straights in world sport. The red tarmac of The Mall stretches ahead, flanked by Union flags and tens of thousands of roaring spectators. The Finish Line: The Mall 385 yards of pure emotion. Runners cross the finish line in front of Buckingham Palace having completed 26.2 miles through the heart of one of the world's greatest cities. For many it's the culmination of months or years of training and fundraising and one of the most memorable moments of their lives. Here are some of our other wonderful Phab runners with their medals: Thank you to all of our 2026 TCS London Marathon runners. You are amazing. Thanks for taking such great photos on your way round! If you'd like to join the 2027 Phab team you can find out more on our website. We'd love you to join us! If you're looking for a charity entry in the 2027 London Marathon head here

Starting in Greenwich and finishing on The Mall, metres from Buckingham Palace, the London Marathon gives its runners a truly unique tour of the capital. Running on closed roads cheered on by tens of thousands is an experience like no other. But where exactly does it take you and what are the highlights? Here's a look at the course as seen by runners from St Raphael's Hospice. Miles 1–3: The Start & Woolwich Whatever your wave start time make sure you get to the start in plenty of time to soak up the incredible atmosphere. The London Marathon begins from three separate start lines near Blackheath: the Blue, Green and Red starts. The early miles head east through Charlton and Woolwich, passing the grand Royal Artillery Barracks on Woolwich Road, one of the longest Georgian façades in the country. There's a downhill around mile 3 where the three separate coloured courses merge into one at Woolwich. If you're planning to meet a friend who started from a different start area this is the place to do it, but make sure you have agreed on the exact spot. 'See you at mile 3' won't be enough! Miles 3–4: Woolwich and Charlton After the courses merge, runners head west back towards Greenwich. There's a short but sharp uphill climb around 4 miles. It's not a huge hill by most standards, about 400 metres long at a 4% gradient, but it's one of the very few significant elevation changes on an otherwise extremely flat course. By the heady standards set by this event this is a quieter part of the course and there isn't quite as much to see in this area. It's a good chance to get focused after the excitement of the start area. Miles 5: Greenwich The real crowd atmosphere begins here. Runners pass through Greenwich town centre, with thousands of spectators lining the streets. The pubs are packed and it's where you see one of the most iconic landmarks on the route. Mile 6: Cutty Sark, Greenwich The famous Victorian tea clipper, Cutty Sark, sits in dry dock in Greenwich, and runners pass right alongside it. The crowds here are enormous and the atmosphere is fantastic, It's a huge crowd hotspot with a fantastic atmosphere runners a real boost at a point in the race where legs are still fresh enough to enjoy it. The iconic ship provides a great backdrop and the noise from spectators here is incredible. Depending on when you started it can be slow around here with thousands of runners packed into a narrow section of the course. The Old Royal Naval College is also visible in this section, providing a stunning architectural backdrop as runners make their way through historic Greenwich. Miles 7–8: Deptford & Surrey Quays After the Cutty Sark the course heads through Deptford, a less glamorous but well-supported stretch, before passing through Surrey Quays at around mile 8. The route follows the south bank of the Thames through this section. Crowds are thinner here than at the headline landmarks, but they still give runners great support. Miles 8–9: Rotherhithe & Bermondsey The course continues through Rotherhithe and into Bermondsey, running along Jamaica Road. This is a long, fairly straight urban stretch. Not the most scenic part of the course, but still some solid crowd support and a chance to settle into race pace. Mile 10: Approaching Tower Bridge The excitement starts to build as runners begin to sense Tower Bridge approaching. The course swings north through Bermondsey towards the river, and the anticipation in the crowd grows. Runners know that the halfway point and one of the most iconic moments of the entire race is just ahead. Mile 11: Jamaica Road / London Bridge Area The course continues north through Bermondsey, with the Thames getting closer. Crowd support builds noticeably as runners approach the river and the anticipation for Tower Bridge grows. Runners can often start to glimpse the Tower ahead. Mile 12: Tower Bridge The absolute showpiece moment of the entire race. Runners cross the Tower of London and then hit Tower Bridge, arguably the most photographed and celebrated point on the course. The roar of the crowd here is extraordinary. Nothing prepares runners for this part of the course. It's full of charities supporting their runners and the noise is deafening. An enormous emotional and psychological boost. Miles 12–13: North Bank / Wapping After crossing Tower Bridge runners turn right and head along the north bank of the Thames for the first time, heading east along The Highway through Wapping. This is also the halfway point of the race. The atmosphere dips slightly after the Tower Bridge high, and it's a mentally important stretch to stay focused. Seeing runners coming the other way, eight miles or so ahead can be challenging. Miles 13–14: Limehouse The course continues east through Limehouse, heading down Westferry Road into the Isle of Dogs. It's quieter here, but there is still plenty of support. This is a good place to arrange to see friends and family. Mile 15: Isle of Dogs / Canary Wharf approaches Runners enter the Isle of Dogs loop with the Canary Wharf skyline looming ahead, a dramatic and impressive sight. The skyscrapers provide a really impressive urban backdrop as the course winds around the docklands. Miles 16–17: Canary Wharf The course winds through the heart of Canary Wharf, London's financial district, with towering skyscrapers on all sides including the iconic pyramid-topped One Canada Square. It's a visually dramatic section but can be difficult thanks to the high-rise buildings creating wind tunnels. There are a few twists and turns and GPS can be patchy. Crowds are much better than they used to be, but still lighter than the miles ahead. Mile 17: Westferry Road This is cited as one of the tougher psychological stretches of the course. It's a long, exposed road and fatigue is beginning to set in for many runners and the relative quiet makes it mentally demanding. Another great place to arrange to meet friends and family. Miles 17–18: Mudchute & Isle of Dogs The course loops around the north side of the West India Docks through Mudchute — a quieter, more residential part of the Isle of Dogs. The Mudchute Farm is nearby, making it a popular family spectator spot. Encouragement from the crowd here can feel especially meaningful precisely because it's less packed. Miles 18–19: Back through Canary Wharf Runners get a second pass through the Canary Wharf area heading in the opposite direction, which can be disorientating but also gives another glimpse of the dramatic skyline. Mile 20: Poplar High Street Another of the course's tougher sections, this is a long straight road through Poplar heading back west towards Limehouse. This is where the famous "wall" hits many runners, crowds are thinner, and it's very much a heads-down, grind-it-out stretch. Getting through mile 20 is a major psychological milestone for most marathon runners. Mile 21: Limehouse & Commercial Road Runners leave the Isle of Dogs loop and head west along Commercial Road through Limehouse. This is still a tough, exposed urban stretch but there's a growing sense that the worst is behind you. It's one of the loudest and most energetic crowd spots on the entire course despite being off the main tourist trail. Mile 22: Back to The Highway / Tower of London The course swings back onto The Highway and runners pass Tower Bridge for the second time, this time on the north side looking up at it rather than crossing it. Then comes the Tower of London on Tower Hill, a stunning medieval landmark that signals to runners they are now firmly in the home straight. Crowd support surges again here and runners can sense that there isn't too far to go. Miles 22–23: Lower & Upper Thames Street A fast, largely downhill stretch running along the north bank of the Thames through the City of London. Runners pass under several bridges and through Blackfriars, where there's a notable uphill climb out of the Blackfriars underpass at around mile 23.5. It's short but brutal on tired legs. Miles 23–24: Victoria Embankment This is one of the most atmospheric sections of the entire race. The crowd is enormous and packed tightly against the barriers, the London Eye comes into view across the river, and runners know they are tantalisingly close. The noise here is unbelievable. Mile 25: Westminster / Big Ben/Birdcage Walk Runners turn off the Embankment and are greeted by the sight of Big Ben and the Houses of Parliament. It's an overwhelming moment and many runners are crying here, overcome with emotion. The knowledge that the finish is now less than a mile away gives most runners a final surge of adrenaline. The course runs along Birdcage Walk with St James's Park on the left and the Parliament buildings visible ahead. The crowds are enormous and the atmosphere is electric. Runners begin to dare to believe they are going to make it. Mile 26: The Turn onto The Mall Runners make the final right turn around Buckingham Palace, catching a glimpse of the famous facade, before turning left onto The Mall. This is one of the most iconic finishing straights in world sport. The red tarmac of The Mall stretches ahead, flanked by Union flags and tens of thousands of roaring spectators. The Finish Line: The Mall 385 yards of pure emotion. Runners cross the finish line in front of Buckingham Palace having completed 26.2 miles through the heart of one of the world's greatest cities. For many it's the culmination of months or years of training and fundraising and one of the most memorable moments of their lives. just ask any of these St Raphael's Hospice runners who are proudly showing off their medals! Thank you to all of our 2026 TCS London Marathon runners. You are all legends. Thanks for taking such great photos on your way round! If you'd like to join the 2027 St Raphael's team you can find out more on our website. We'd love you to join us! If you're looking for a charity entry in the 2027 London Marathon head here

Running the London Marathon? Need a place to stay? Every April around 50,000 runners head to the Capital to take part in one of the biggest running events on the planet. Many of them live in London and the south east, so finding somewhere to stay isn't an issue, but for thousands of others, it is a major consideration. There is a runner from every postcode in the UK in this marathon and the majority need somewhere to stay. Where's best, the start, the finish, or whatever you can get? When to book? The sooner the better. With the race in April and most runners having been notified of an entry by late summer the year before, bookings will be made many months beforehand. The longer you leave it, the smaller the choice and the higher the price. Many runners don't book until the new year, as they aren't 100% committed, for a number of reasons, but come January there will be many more bookings and prices will rise further. There will of course always be cancellations, as runners drop out. How many room are there in London? There are approximately 140,000 hotels rooms in London across 1500 hotels and nearly 100,000 Airbnb listings, so there is plenty of space. However many of the hotels are chains, there are nearly 50 of them, like Hilton Hotels & Resorts, Park Plaza Hotels & Resorts, and Holiday Inn Hotels & Resorts. Most are 4 star hotels and most are in Westminster and the City of London. This means they will be expensive, but the two 'budget brands', Premier Inn and Travelodge, also have plenty of supply. If you look at Airbnb, there is a huge variety from studio flats to luxury townhouses. How long should you stay? This obviously depends on many factors, such as how much time off you have and how far you're travelling. Remember that you must head to the Expo to collect your race number and if you're not there by the close of the Expo on Saturday you won't be able to run, no exceptions. Saturday at the Expo is also incredibly busy, but that day might be your only option. Many runners travelling from within the UK will travel on Saturday morning, get to the Expo, then their hotel to check in. After the race they will then head home. That's the one night option, but that is manic and doesn't always give you the best experience. Staying Friday night as well makes it a bit more relaxing, but remember if you do travel back by train after the race you must book your trip. You have to experience the trains on Sunday evening after the race to really appreciate the chaos. They are always busy then but with thousands of medal jangling runners added to the melee, there will be standing room only on most trains. If you're travelling from overseas chances are you'll want to stay quite a few days. Before or after? If you walk around London for a few days beforehand this could tire out your legs, but on the flip side, you might not be able too walk far if you save the exploring until after the race! Where should you stay? The age old question; do you stay at the start, or close to the finish? It's a relatively late start as major marathons go, so you'll have plenty of time to get there before the gun goes off if you stay in central London. If you target getting there by 9am this still gives you lots of time, especially as the trains and the Docklands Light Railway are so good on race morning. However if you do decide to stay close to Greenwich you could have a leisurely breakfast and a relaxed ten minute stroll to the start, which is the perfect way to begin your day. The downside is you'll have to find your way back here afterwards and London will be exceptionally busy... Covent Garden is the perfect place to stay, but won't be cheap The finish is really well organised, but it will be incredibly busy with queues at the tube stations and you'll be very tired, so if you do decide to stay close to The Mall, you will want to be reasonably close. A mile or so is great, as the walk back will be the perfect cooldown. Nothing is straightforward though. The closer you are to the finish, chances are the more you'll be paying. In this instance though it might be worth it. If you look at one of the hotel options 20 or so miles from central London, they are often much cheaper and may include a coach to the start. The Holiday Inn chain has done this in the past. I've stayed at the start, close to the finish and miles from the finish (meaning public transport was needed) and the middle option was definitely the best every time. How do you choose? It is so much easier to find somewhere to stay these days. While not all hotel chains are on the main booking sites, plenty are. Hotels.com, trivago.com, booking.com are all obvious choices, along with airbnb.com and vrbo.com for self-catering options. Premier Inn and Travelodge need to be booked direct on their sites, but each site includes all their London hotels so it won't take you long to check them out. How much? Nothing will be cheap. A Premier Inn will likely cost around £200 and one of the 4 star options will be nearer £300 and potentially much more. Whatever they normally cost is irrelevant to what you'll pay on race weekend. When you have a major event like this in town, prices will always be more expensive. If you have friends in London, maybe call in a favour? Spend a bit of time finding the right place to stay. While it isn't the main part of your weekend, get it wrong and it will take the edge off the whole experience. If you're looking for a charity entry in the 2027 London Marathon head here

Starting in Greenwich and finishing on The Mall, metres from Buckingham Palace, the London Marathon gives its runners a truly unique tour of the capital. Running on closed roads cheered on by tens of thousands is an experience like no other. But where exactly does it take you and what are the highlights? Miles 1–3: The Start & Woolwich Whatever your wave start time make sure you get to the start in plenty of time to soak up the incredible atmosphere. The London Marathon begins from three separate start lines near Blackheath: the Blue, Green and Red starts. The early miles head east through Charlton and Woolwich, passing the grand Royal Artillery Barracks on Woolwich Road, one of the longest Georgian façades in the country. There's a downhill around mile 3 where the three separate coloured courses merge into one at Woolwich. If you're planning to meet a friend who started from a different start area this is the place to do it, but make sure you have agreed on the exact spot. 'See you at mile 3' won't be enough! Miles 3–4: Woolwich and Charlton After the courses merge, runners head west back towards Greenwich. There's a short but sharp uphill climb around 4 miles. It's not a huge hill by most standards, about 400 metres long at a 4% gradient, but it's one of the very few significant elevation changes on an otherwise extremely flat course. By the heady standards set by this event this is a quieter part of the course and there isn't quite as much to see in this area. It's a good chance to get focused after the excitement of the start area. Miles 5: Greenwich The real crowd atmosphere begins here. Runners pass through Greenwich town centre, with thousands of spectators lining the streets. The pubs are packed and it's where you see one of the most iconic landmarks on the route. Mile 6: Cutty Sark, Greenwich The famous Victorian tea clipper, Cutty Sark, sits in dry dock in Greenwich, and runners pass right alongside it. The crowds here are enormous and the atmosphere is fantastic, It's a huge crowd hotspot with a fantastic atmosphere runners a real boost at a point in the race where legs are still fresh enough to enjoy it. The iconic ship provides a great backdrop and the noise from spectators here is incredible. Depending on when you started it can be slow around here with thousands of runners packed into a narrow section of the course. The Old Royal Naval College is also visible in this section, providing a stunning architectural backdrop as runners make their way through historic Greenwich. Miles 7–8: Deptford & Surrey Quays After the Cutty Sark the course heads through Deptford, a less glamorous but well-supported stretch, before passing through Surrey Quays at around mile 8. The route follows the south bank of the Thames through this section. Crowds are thinner here than at the headline landmarks, but they still give runners great support. Miles 8–9: Rotherhithe & Bermondsey The course continues through Rotherhithe and into Bermondsey, running along Jamaica Road. This is a long, fairly straight urban stretch. Not the most scenic part of the course, but still some solid crowd support and a chance to settle into race pace. Mile 10: Approaching Tower Bridge The excitement starts to build as runners begin to sense Tower Bridge approaching. The course swings north through Bermondsey towards the river, and the anticipation in the crowd grows. Runners know that the halfway point and one of the most iconic moments of the entire race is just ahead. Mile 11: Jamaica Road / London Bridge Area The course continues north through Bermondsey, with the Thames getting closer. Crowd support builds noticeably as runners approach the river and the anticipation for Tower Bridge grows. Runners can often start to glimpse the Tower ahead. Mile 12: Tower Bridge The absolute showpiece moment of the entire race. Runners cross the Tower of London and then hit Tower Bridge, arguably the most photographed and celebrated point on the course. The roar of the crowd here is extraordinary. Nothing prepares runners for this part of the course. It's full of charities supporting their runners and the noise is deafening. An enormous emotional and psychological boost. Miles 12–13: North Bank / Wapping After crossing Tower Bridge runners turn right and head along the north bank of the Thames for the first time, heading east along The Highway through Wapping. This is also the halfway point of the race. The atmosphere dips slightly after the Tower Bridge high, and it's a mentally important stretch to stay focused. Seeing runners coming the other way, eight miles or so ahead can be challenging. Miles 13–14: Limehouse The course continues east through Limehouse, heading down Westferry Road into the Isle of Dogs. It's quieter here, but there is still plenty of support. This is a good place to arrange to see friends and family. Mile 15: Isle of Dogs / Canary Wharf approaches Runners enter the Isle of Dogs loop with the Canary Wharf skyline looming ahead, a dramatic and impressive sight. The skyscrapers provide a really impressive urban backdrop as the course winds around the docklands. Miles 16–17: Canary Wharf The course winds through the heart of Canary Wharf, London's financial district, with towering skyscrapers on all sides including the iconic pyramid-topped One Canada Square. It's a visually dramatic section but can be difficult thanks to the high-rise buildings creating wind tunnels. There are a few twists and turns and GPS can be patchy. Crowds are much better than they used to be, but still lighter than the miles ahead. Mile 17: Westferry Road This is cited as one of the tougher psychological stretches of the course. It's a long, exposed road and fatigue is beginning to set in for many runners and the relative quiet makes it mentally demanding. Another great place to arrange to meet friends and family. Miles 17–18: Mudchute & Isle of Dogs The course loops around the north side of the West India Docks through Mudchute — a quieter, more residential part of the Isle of Dogs. The Mudchute Farm is nearby, making it a popular family spectator spot. Encouragement from the crowd here can feel especially meaningful precisely because it's less packed. Miles 18–19: Back through Canary Wharf Runners get a second pass through the Canary Wharf area heading in the opposite direction, which can be disorientating but also gives another glimpse of the dramatic skyline. Mile 20: Poplar High Street Another of the course's tougher sections, this is a long straight road through Poplar heading back west towards Limehouse. This is where the famous "wall" hits many runners, crowds are thinner, and it's very much a heads-down, grind-it-out stretch. Getting through mile 20 is a major psychological milestone for most marathon runners. Mile 21: Limehouse & Commercial Road Runners leave the Isle of Dogs loop and head west along Commercial Road through Limehouse. This is still a tough, exposed urban stretch but there's a growing sense that the worst is behind you. It's one of the loudest and most energetic crowd spots on the entire course despite being off the main tourist trail. Mile 22: Back to The Highway / Tower of London The course swings back onto The Highway and runners pass Tower Bridge for the second time, this time on the north side looking up at it rather than crossing it. Then comes the Tower of London on Tower Hill, a stunning medieval landmark that signals to runners they are now firmly in the home straight. Crowd support surges again here and runners can sense that there isn't too far to go. Miles 22–23: Lower & Upper Thames Street A fast, largely downhill stretch running along the north bank of the Thames through the City of London. Runners pass under several bridges and through Blackfriars, where there's a notable uphill climb out of the Blackfriars underpass at around mile 23.5. It's short but brutal on tired legs. Miles 23–24: Victoria Embankment This is one of the most atmospheric sections of the entire race. The crowd is enormous and packed tightly against the barriers, the London Eye comes into view across the river, and runners know they are tantalisingly close. The noise here is unbelievable. Mile 25: Westminster / Big Ben Runners turn off the Embankment and are greeted by the sight of Big Ben and the Houses of Parliament. It's an overwhelming moment and many runners are crying here, overcome with emotion. The knowledge that the finish is now less than a mile away gives most runners a final surge of adrenaline. Mile 25.5: Birdcage Walk The course runs along Birdcage Walk with St James's Park on the left and the Parliament buildings visible ahead. The crowds are enormous and the atmosphere is electric. Runners begin to dare to believe they are going to make it. Mile 26: The Turn onto The Mall Runners make the final right turn around Buckingham Palace, catching a glimpse of the famous facade, before turning left onto The Mall. This is one of the most iconic finishing straights in world sport. The red tarmac of The Mall stretches ahead, flanked by Union flags and tens of thousands of roaring spectators. The Finish Line: The Mall 385 yards of pure emotion. Runners cross the finish line in front of Buckingham Palace having completed 26.2 miles through the heart of one of the world's greatest cities. For many it's the culmination of months or years of training and fundraising and one of the most memorable moments of their lives. The London Marathon course It doesn't matter how many times you run the London Marathon there always seems to be something you've missed. Focus on what's around you and don't worry too much about your time. This is the ultimate tour of London and you don't want to miss a thing! If you're looking for a charity entry in the 2027 London Marathon head here

Has running the London Marathon always been on your bucket list? Motivated by the new world record? Keen to support your favourite charity? Whatever the reason getting an entry in the London Marathon gets harder every year. It's virtually impossible to get in through the ballot and it's only open for a week so forget that, but what are the other options? We'll look at them here and give you some tips if you decide that the charity route is best for you. Running for. a charity like Phab is an incredibly rewarding experience Let's assume you didn't get in through the ballot. (If you did you are one of very few, congratulations!) What are the options? Good for age All of the big events like London have a small number of entries allocated to faster runners and you have to qualify for one of these at another event. Check our the London Marathon website for the latest qualifying times, as they can change. They are quick, but achievable if you're a regular (and speedy) runner. Tour companies Not an option if you're based in the UK, but definitely an option if you live elsewhere. Generally there is one official tour operator in each country (or region) that has entries in the event, but these can only be sold in conjunction with flights and hotel stay. That does of course mean it won't be a cheap option, but it is an option. Sponsors/corporate entries If your company has a connection with London Marathon Events then they are likely to have entries. They may operate an internal ballot for these. There are many businesses involved with other events organised by London Marathon Events who may have entries in the marathon. It does no harm to ask internally. London Marathon charity entries This is how the majority of the field will get an entry. Well over a thousand charities buy entries in the Marathon each year, many of them via bonds, which are made up of 4 entries that the charity has to renew every 4 years. Many hundreds of charities try and buy entries but cannot. There is a big waiting list. These entries are not cheap and that is why they ask runners to raise so much. This is typically £2000 plus. Some 'pledges' are as low as £1500 and some are now asking over £4000, such is the demand, but you'll see plenty of charities asking around £2000. In years past charities might not have enough enquiries from runners to be able to fully allocate their entries, but those days are long gone (there are some exceptions, but not many). Enquiries flood in from marathon weekend onwards, but remember they will have allocated some entries to runners who had to pull out from previous years so just because they have, say 10 entries, doesn't mean they have 10 available for new runners in any given year. Getting a charity entry in much harder than it has ever been. Many charities advertise on social media and via Google ads. A quick online search will come up with many, many options. Here are some of our tips to secure one: Apply sooner rather than later Most charities will have filled their teams by August, some much earlier so don't leave it too late. They will operate a wait list as lots of people drop out along the way, but to make certain you need to apply much earlier; ideally between April and August. The earlier you can secure an entry the earlier you can start fundraising. Go above and beyond with your application Most charities use an online form and you'll be asked a series of questions, like why do. you want to run for us and how will you raise the required amount. If it asks for a maximum of 200 words in response to a particular question then don't give them 30, give them 200. The more you can support your application with quality and detailed answers the better. Maybe record a video on your phone and include that. Stand out from the crowd. Pick a charity that means something to you Don't apply to a charity where the cause means nothing to you. You need to relate to the charity and the work it is doing. You will need to raise a lot of money and it's very hard to do that if the cause isn't important to you. Are you enthusiastic about the cause you're running for? Ruby Adams who ran for the Scoliosis Support & Research charity definitely was! Avoid applying to multiple charities It's easy to apply to multiple charities by using the same set of answers with a few tweaks. here and there, but be very cautious doing that. Every year there will be hundreds of people who forget who they are applying to in their 'cut and paste' frenzy and will send applications extolling the virtues of a certain charity to the wrong one. Don't be one of them. Don't use AI More and more runners are turning to the likes of Chat GPT to write their applications for them. Avoid that. Charities are getting wise to it and can use software to scan applications. If you're one of those people that used tech to write your entry then don't expect to be offered one. Never give up Train as if you are going to run, because if you are determined enough and have the means to raise the required pledge figure you will get an entry. Maybe not immediately, but it will happen if you have the focus and drive to make it happen. If a charity entry is the way you go then you need to start fundraising really early. Running for a cause is incredible rewarding and will make a real difference on those dark and wet nights when you're training. It will keep you motivated and focused. Good luck! If you're looking for a charity entry in the 2027 London Marathon head here